Everyone seems to want a piece of Aaron Rodgers and the reigning Super Bowl champion Green Bay Packers - even at $250 a pop.
The Packers launched a public stock sale Tuesday morning and the response from fans was akin to a Cyber Monday frenzy.
Within the first 11 minutes of the sale, the team said 1,600 orders were placed at a cost of $250 per share.
The stock has no value to buyers, with the expected $20 million yield from the sale expected to help finance an expansion of Lambeau Field.
Business was so brisk that would-be buyers complained that it was difficult to access the team's website and toll-free telephone number to order shares.
"Have patience," Packers president and CEO Murphy said at a news conference Tuesday morning. "Be patient."
It marks the fifth time in the franchise's storied history that the team has offered a public stock sale.
Green Bay is the league's only publicly owned franchise, with $112,000 shareholders holding an estimated 4.7 million shares.