PepsiCo and NFL Renew Long-Term Partnership

PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. Financial terms and total contract length were not released. The new agreement builds on the organizations’ 28-year relationship, aligns several of PepsiCo’s brands with the power of the NFL and includes: Gatorade will continue its relationship with the League, delivering functional benefits for athletes via the Gatorade G Series along with powerful education programs like “Beat the Heat” Pepsi MAX will continue its relationship with the League as the official soft drink of the NFL, delivering fan-favorite activation both on-air and around the games. Frito-Lay will continue its relationship with the League, delivering 360° consumer and shopper activation engagement that promotes game-watching occasions like “Crash The Super Bowl”. PepsiCo will continue its sponsorship of the NFL International Se...