Originally written on Sports Business Digest  |  Last updated 10/29/12
Peyton Manning. 6'5", laser-rocket arm...Papa John's Pizza franchisee. Peyton Manning is continuing to show his commitment to Denver on and off the field, as he was recently named a franchisee within the Papa John's Pizza brand. As the newest franchisee of Papa John's -- which is the official pizza sponsor of the NFL -- Manning, in partnership with Papa John's will own 21 restaurants in the Denver area. “I’ve been a fan of Papa John’s pizza for a long time, and now knowing John Schnatter, his team and the business intimately over the past year, I am thrilled to formally join Papa John’s as a franchisee in partnership with the brand,” Manning said. “It’s a smart investment now and will be long after I’m done playing football. I’m particularly impressed by John’s drive to make everything about Papa John’s better along with his ambition and plan to continue growing the brand around the world. Also, Papa John’s being the Official Pizza of the Denver Broncos makes this even more exciting.” Manning's involvement with the pizza brand dates back to 2011, when he was featured in Papa John's efforts to market its Super Bowl XLVI Coin Toss Experience. Under the promotion, Papa John's awarded free pizza and Pepsi Max to its online customer loyalty program members after America correctly called the coin toss for the big game. The relationship with Papa John's continued this year with Manning and Papa John's owner John Schnatter offering America the chance to win more free pizza in a nationally televised ad that premiered at the start of this NFL season. Peyton's activation with the brand continued during NBC's Sunday Night Football, where he and Schnatter offered a free pizza for online orders ordered before next Sunday night's football telecast. “Customers and franchisees place a premium on quality, and that’s where Papa John’s competes and wins – in our products and how we operate our business with franchisees and partners. I don’t know of a person or business partner who has a higher standard on quality or competes more fiercely than Peyton Manning – on and off the field,” Papa John’s Founder, Chairman and CEO John Schnatter said. “Having Peyton as a franchisee is a huge win for our brand, especially for our customers in Denver, where our business has never been better.” Papa John's is in the third year of a multi-year sponsorship with the NFL and is also the official pizza of multiple NFL teams including the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Denver Broncos, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.   (via Papa Johns)          
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