Found September 04, 2012 on
He smokes cigars and shoots guns.
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For the team's home opener, the St. Louis Rams will present fans who purchase a discounted ticket a mustache in the likeness of head coach Jeff Fisher.
According to the team’s website, every fan who attends the Saint Louis Rams home opener will receive a replica (above) of head coach Jeff Fisher’s mustache (Credit: InsideSTL)
With the Saint Louis Rams being an awful 15-65 over the last five seasons, it seems as though the team’s front office is trying a technique different from winning to make sure the home opener attracts...
You have to appreciate what the Rams are doing. Namely, building an sustainable infrastructure around their business and marketing strategies while their on-field product undergoes a similar restoration. By and large, these evolutions don’t usually happen simultaneously. An organization can have an apathetic marketing strategy, but deliver a quality product on the field. And visa [...]
The St. Louis Rams have some optimism heading into the 2012 NFL season with Jeff Fisher taking over as head coach after the team has been a bottom feeder since 2007. In order to get fans excited and pay respect to Fisher they have come up with a brilliant marketing plan which includes handing out a free Fisher “Stache” for those that buy discounted tickets to the home opener...
ST. LOUIS There's suspense with the stache.
Coach Jeff Fisher's arrival has brought optimism to the St. Louis Rams after the franchise's woeful 15-65 record over the last five years. Now fans will be treated to a trinket to commemorate the 17-year head-coaching veteran's start in the Gateway City.
On Sept. 16, fans who purchase a discounted ticket to the Rams...
(Eds: Updates. With AP Photos.) By R.B. FALLSTROM AP Sports Writer There are 17 rookies on the St. Louis Rams' opening day roster, seven more players age 24 or younger and 31 in all on the 53-man roster who were not with the franchise last season.
It's the youngest team in the NFL, with an average age under 26. A lot of kids for new coach Jeff Fisher to corral.
Jeff Fisher already letting his players and fans know - this many be a strange season, but it will never be boring. Photo by Getty Images.
Bill Parcells once told Peter King that he spends 50% of his time worrying about the bottom five guys on the roster. So too Jeff Fisher, who on the eve of the regular season has just cut the man slated to start Game 1 at left guard, and one of...
Jeff Fisher is a wonderful coach, but he has a tall task at hand with the St Louis Rams. This is a franchise that has been languishing for the last few years, and the ownership is more concerned about getting the team out-of-town, than actually playing winning football. Needless to say, fan excitement in St [...]
Steven Jackson of the St Louis Rams will have to carry the ball early and often in order for the Rams to have a chance in Week 1. Defensively Robert Quinn and Chris Long both need monster games if the St Louis Rams have any hopes of getting the upset win in Week 1.
During a Wednesday conference call with reporters, St. Louis Rams head coach Jeff Fisher was asked if he’ll welcome back defensive coordinator Gregg Williams next season if he’s reinstated by the NFL.
Fisher responded simply by saying “we’ll discuss that next year.”
Well the good news for Williams is that he might have a job with his buddy next year, that’s if the NFL...
Stache it up T...
The St. Louis Rams are expected to once again suck so bad, they have resorted to petty marketing tactics to entice their fan base. Directly from the Rams’ website: “Purchase a discounted ticket to the Rams home opener against the Washington Redskins, and receive a Coach Fisher Stache upon entrance to the Edward Jones Dome” DON’T forget the promo code: STACHE...
Rams head coach hired former Saints defensive coordinator Gregg Williams shortly after taking the head coach job in St. Louis. Since then, Williams, who was implicated as the organizer in the Saints bounty scandal has been given an indefinite suspension. Fisher has not named a defensive coordinator although Williams' son has reportedly been calling the defense for the team...
The Detroit Lions' decade of losing football ended last season.
It remains to be seen if new coach Jeff Fisher can help the St. Louis Rams end their string of sub-.500 campaigns.
Looking to build off its first playoff appearance since 1999, Detroit opens its season with high expectations Sunday when the visiting Rams try to rebound from another last-place finish.
Comments on the St. Louis Rams by the AP Pro32 panel (ranking in parentheses):
ST. LOUIS RAMS (29)
Chris Berman (ESPN, 31) - Jeff Fisher didn't take this job to fail.
Clifton Brown (Sporting News, 29) - Will see if Jeff Fisher was right to trust Sam Bradford as quarterback to build around.
Cris Collinsworth (NBC Sports, 31) - Sam Bradford looked good as rookie, but needs...