From NESN:
Patriots fans aren’t just counting down the minutes to Sunday’s AFC Championship Game. They’re also publicly preparing for the retirement of Ravens linebacker Ray Lewis, who announced before the playoffs that he would be retiring after the season.
On Wednesday, @MassBillboards tweeted out a photo of a billboard in the Boston area that is actually counting down minutes until Lewis’ retirement, which would begin if and when the Patriots beat Baltimore on Sunday evening.
According to the tweets, they are “in Medford/Stoneham on 93 and in Lawrence on 495.”
Check out the tweet below:
Here’s the countdown to Ray Lewis’ retirement party at Gillette Stadium on Sunday. No more games after loss to Pats. twitter.com/MassBillboards…
— CCO_Boston (@MassBillboards) January 16, 2013
Original Story:
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January 15, 2013
The billboards are located on highways north of Boston in Medford, Stoneham and Lawrence, along stretches of I-93 and I-495.
According to Mike Dobson, a marketing manager with CCO Boston, the idea for the billboards first came to them Tuesday and they had them up and running on seven different Clear Channel-owned billboards by Wednesday morning. It’s a company promotion, so there’s no super Patriots fan footing the bill for the glowing display
Read more: http://www.nydailynews.com/sports/football/boston-billboards-counting-ray-retirement-article-1.1241860#ixzz2IcxUvqe6
The billboards, operated by Clear Channel Outdoor Boston, read “Ray’s Retirement Party” with a countdown clock ticking off the days, hours and minutes until the AFC championship game kicks off at 6:30 p.m. Sunday. Lewis announced earlier this month that this would be his final NFL season.
The billboards are located on highways north of Boston in Medford, Stoneham and Lawrence, along stretches of I-93 and I-495.
According to Mike Dobson, a marketing manager with CCO Boston, the idea for the billboards first came to them Tuesday and they had them up and running on seven different Clear Channel-owned billboards by Wednesday morning. It’s a company promotion, so there’s no super Patriots fan footing the bill for the glowing display.
“It’s generating a ton of buzz,” Dobson said, adding that they did similar billboards for last year’s Super Bowl and last weekend’s game against the Texans, but none have gotten the type of attention this particular stunt is bringing their way.
Their counterpart in the Baltimore/D.C. area has some much tamer billboards that read "Bring it on New England" and "The clock is Tickin' New England!" with a similar countdown clock below.
Pats fans should be wary of planning parties too far in advance, however. Tom Brady said ahead of last year’s Super Bowl that he was hoping to “have a lot more people at our party next weekend,” during a packed Gillette Stadium Super Bowl sendoff.
We all know how that turned out
Read more: http://www.nydailynews.com/sports/football/boston-billboards-counting-ray-retirement-article-1.1241860#ixzz2IcyY70a6