Found April 30, 2012 on Pro Football Zone:
Many people questioned why the Cleveland Browns gave up so many picks in order to move up only one spot to draft former Alabama running back Trent Richardson. What it came down to was that the Minnesota Vikings did a great job of putting out the impression that the Tampa Bay Buccaneers were going to move up to the 3rd spot and get Richardson. This of course prompted the Browns to make a quick and desperate move to ensure they would land the player they coveted the most. According to Peter King of SI.com, the Buccaneers were never seriously interested in trading up to the 3rd overall pick. But there was really no way for the Browns to know how serious they were, so instead of taking the chance of losing Richardson, they traded up to the 3rd pick and gave up a bunch of picks they received from the Falcons during last year’s draft.
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