Found May 09, 2012 on Helmet2Helmet:
Confused? Don’t be. The Washington Redskins quarterback, in an effort to protect his name, is taking legal measures to ensure no one improperly benefits from his fame or success, CSN Washington reports (via ChangeLegal.com). With the help of an attorney Griffin created his own company, Thr3escompany, LLC and submitted the paperwork to trademark four of his aliases — RGIII, RG3, Robert Griffin III, and Unbelievable Believable. This is so his name or nickname cannot be printed on “shirts, sweatshirts, jackets, pants, shorts, footwear, hats, caps, athletic uniforms” without his consent. The phrase, “Unbelievably Believable,” is a reference to his Heisman Trophy acceptance speech. “This is unbelievably believable. It’s unbelievable because in the moment we’re all amazed when great things happen. But it’s believable because great things don’t happen without hard work.”
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