All-Pro wide receiver Roddy White broke loose for seven catches and 147 yards against Tennessee.
It was just his second 100-yard game of the season.
Last season, White led the league with 115 catches. He has 54 catches for 710 yards and three touchdowns.
"You just go through practice really hard and get yourself ready to go Sunday," White said. "We did a good job getting me the ball and making some plays. Coach said we were going to go out and kind of (out) tempo these guys. Get in and out of the huddle and try to full-court press those guys so we could go out there and get the looks we wanted, execute and throw the ball downfield."
White was targeted by quarterback Matt Ryan 14 times. It was only his second 100-yard receiving game of the season. He had 140 yards on nine catches against the Buccaneers on Sept. 25. This season he has been plagued by dropped passes, including one more on Sunday.
"Our game plan each and every week is to try to distribute the ball to the players that are going to be open," coach Mike Smith said. "Certain games, certain matchups dictate different ways the ball is going to go. We knew going in that if we had a certain matchup, we felt that Roddy was going to have a chance to be very successful."
White said it helped to get him into the offense early. He had three catches, for 25 yards, in the first half. His 43-yard reception on the Falcons' first drive of the second half set up a Michael Turner 4-yard touchdown run for a 20-3 lead.
"I feel like I get a good groove going when they get me the ball early," White said. "We did a good job today. We got a good tempo going early."