Originally posted on The Jaggernaut  |  Last updated 7/17/12

Forbes recently ranked the 50 most valuable sports franchises in the world, and the Jacksonville Jaguars fell 47th on the list, but the team ranked dead last (32nd) in the NFL. Forbes estimated that the team is currently worth $725 million. Even though Shahid Khan paid $760 million for the team when he purchased the franchise in January, he still stands to gain big from the acquisition.

All NFL teams are not created equal, but Shahid Khan got himself a deal when he purchased a coveted franchise for only $760 million, even if the team is currently valued at just $725 million. The NFL is still a growing brand, and it's hard to imagine any NFL teams dropping in value. While the Jaguars are a small market team, Northern Florida is a very attractive place to grow a brand, and it's a fact that Khan hopes to exploit in the coming years.

The first step for Khan is to field a winning football team. The Jaguars have won just one playoff game over the past decade and appeared in just three. The Jaguars need to become a fixture in the postseason to gain national (and dare I say international?) recognition. The Cowboys are not the highest valued team in the NFL because they sell out their stadium every game. That's certainly a big part of it, but they top the rest of the league because they have a brand that's recognized around the world, and that's a point of emphasis for Khan as he begins to grow the Jaguars' brand.

Shahid Khan may have overpaid to purchase the Jacksonville Jaguars, but it's still a safe investment. Khan isn't new to business, and he knows how to build a brand with instant national recognition. Right now, the Jaguars are the lowest valued franchise in the NFL, but give Khan ten years with the team, and the Jaguars may rank much, much higher on the list.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Roger Goodell to attend first game in New England since Deflategate

NBA commissioner Adam Silver wants a female head coach ‘sooner than later’

How significant is Celtics’ milestone of passing Cavs for the top seed?

Grant Hill reflects on Christian Laettner’s shot on its 25th anniversary

Chargers need to draft a young QB according to head coach Anthony Lynn

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Seahawks GM stomps Marshawn Lynch rumors

Mel Kiper: Joe Mixon is most talented RB in draft

Gonzaga's Jordan Mathews long road back to the desert

Lonzo Ball on Markelle Fultz: ‘I’m better than him’

Harden: Playing every game should count in MVP discussion

Texans owner: We didn’t know Brock Osweiler well enough

The 'Are you mentally prepared for 'One Shining Moment'?' quiz

NBA Referee Hotline Bling: Serge Ibaka can't connect

Can the Padres' Christian Bethancourt really succeed at pitcher and catcher?

The Raiders will forever belong to Oakland

The Rewind: George Mason's improbable run to the Final Four

Box Score 3/28: Wilt's last game

Baseball movies you can stream now to hold you over until Opening Day

Best, worst and hard to stomach MLB offseason moves

The 28 craziest ballpark foods for the 2017 season

Best of Yardbarker: Did Team USA's victory save the World Baseball Classic?

Breaking down the Naismith Award race

Box Score 3/24: Waiting on West Virginia

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'Are you mentally prepared for 'One Shining Moment'?' quiz

NBA Referee Hotline Bling: Serge Ibaka can't connect

Can the Padres' Christian Bethancourt really succeed at pitcher and catcher?

The Raiders will forever belong to Oakland

Best, worst and hard to stomach MLB offseason moves

The Rewind: George Mason's improbable run to the Final Four

Baseball movies you can stream now to hold you over until Opening Day

Best of Yardbarker: Did Team USA's victory save the World Baseball Classic?

Breaking down the Naismith Award race

Eat, Drink, Watch: Weekends are for upsets

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker