ST. LOUIS -- If you're trying to work yourself into a frenzy for this, do yourself a favor and stop.
Whatever seed of a rivalry the St. Louis Rams and San Francisco 49ers planted last year has been neglected in 2013. It needs water fast before it dries up and dies.
"It's a division opponent," Rams coach Jeff Fisher says. "It's a big challenge for us on a short week, but I don't necessarily see it as a rivalry yet."
Especially not this season.
Last year this meeting between NFC West opponents was a must-see game -- twice. San Francisco proved worthy of a Super Bowl appearance, but the pesky Rams kept tripping the 49ers from behind.
First the Rams fought to a 24-24 tie in San Francisco. Then they earned a 16-13 overtime win in St. Louis.It started to become a thing. Fisher was in Jim Harbaugh's head.
Now it should be easier than ever for Fisher to read his opponent's mind. Both coaches are probably thinking the exact same thing.
"We're facing adversity," Harbaugh said this week...