Found August 05, 2012 on Football Nation:
For years, while living under the shadow of the Greatest Show on Turf, the Rams lost games and fans through unfocused and uninspired attempts to become what they once were. By finally choosing a new model, the feeling in Rams Park is that the franchise has finally gained some traction in the uphill climb back to respectability. Along with a major upheaval internally, the Rams have campaigned publically to reconnect with a baseball-first city. The Rams’ annual Fan Fest, featuring a scrimmage that is free to attend, previously took place at the team’s practice facilities in suburban Earth City, twenty miles away from their home turf at the Edward Jones Dome. As the optimism grows underneath the Arch, the Rams brought Fan Fest to the dome. What did the team show to fuel the flames of hope? There must be something in the air, drawing a crowd of over 12,000 for autographs, air conditioning and access to players, coaches and even general manager Les Snead and his famous coif. He told ...
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