Found January 31, 2012 on
Fox Sports Wisconsin:
Green Bay Packers
New England Patriots
New Orleans Saints
GREEN BAY, Wis. It doesn't take a discount double-check to figure out that Green Bay Packers quarterback Aaron Rodgers is the most marketable player in the NFL right now, but SportsBusiness Daily did the legwork anyway.
The Charlotte-based publication asked 50 corporate brand managers, marketing and branding executives, sports business professors and football media to rank their top five most marketable NFL players, and Rodgers came out No. 1 in the survey.
It helps that Rodgers has been the star of a popular nationwide television campaign for State Farm Insurance, but the biggest reason he's the most marketable is his recent on-field success, including being named MVP of Super Bowl XLV last season.
"You first have to have success for people to even care about you," said Preston Bounds, who wrote the article for SBD. "When you do end up in ads and you're a natural on camera and you have a sense of humor and you're not stiff, that really solidifies it. Now they know, 'This guy works as an endorser.'"
In addition to endorsing State Farm and Nike nationally, Rodgers has regional endorsements with Ford dealers, Prevea Health, Associated Bank and others.
Rodgers narrowly beat out Patriots quarterback Tom Brady. While Brady had 15 first-place votes to Rodgers' 12, Brady was not even named on 14 ballots. Rodgers didn't make it on to nine ballots. Rodgers ended up ahead, 149-143, on SBD's points scale.
The top five vote-getters were all quarterbacks, with Peyton Manning, Drew Brees and Tim Tebow finishing in the next three spots.
Packers linebacker Clay Matthews was the second-highest-rated defensive player, finishing ninth overall with one third-place vote and one fourth-place vote. Only Steelers safety Troy Polamalu ranked higher than Matthews among players who were not quarterbacks.
The last time this survey was conducted about NFL players was September 2006. With Rodgers still a backup in Green Bay, he did not make the list at all. However, the Packers' quarterback at the time, Brett Favre, finished fifth. The 2006 ranking was dominated by Manning, who was followed by Brady and running back Reggie Bush.
Follow Paul Imig on Twitter
BEST OF MAXIM
AROUND THE WEB
Anyone who gives it 100 percent at the Pro Bowl is treating the fans to a huge bonus. Nobody expect the players to try. As we said earlier, going to the Pro Bowl is more of a vacation than a football game for the NFC and AFC All-Stars. Aaron Rodgers was upset with the lack of effort from the NFC squad last Sunday, but he is surely a member of the minority with that stance. ...
Everyone knows that the NFL Pro Bowl is a meaningless exhibition. The only people who watch are kids who don't know any better and gamblers. The game means nothing and the best players would rather sit out than go on a free trip to Hawaii.
Even though it's the most pointless of the professional all-star games, Green Bay Packers quarterback Aaron Rodgers still thinks players...
Show a little pride. That was the message from Aaron Rodgers to his Pro Bowl teammates, as the Packers' QB was disappointed with their lack of effort in the game.
Aaron Rodgers threw two touchdown passes to jump-start the NFC, but the AFC rolled in second half to a 59-41 victory. Miami's Brandon Marshall was named the MVP with four touchdown catches.
Most Valuable Player: Aaron Rodgers, Green Bay PackersThought he has disappeared from the NFL playoffs and we see fewer of those silly discount double-check commercials, TGS writers voted for Aaron Rodgers by a landslide. Lawrence Duschenski (@LD10) gave the prevailing sentiment.
"He spreads the ball around like few others in the history of the league, and in a year when...
In light of Aaron Rodgers putting his NFC Pro Bowl teammates on blast for putting forth a lackluster effort, Philadelphia Eagles running back LeSean McCoy admitted to not trying in the game Sunday.
"Yeah? I'm one of those guys," McCoy said when asked about Rodgers comments. "You walk around every practice and the guys before the games on other teams are like...
NBC plans on adding Packers quarterback Aaron Rodgers, Steelers receiver Hines Ward, and former Giants receiver David Tyree to their pregame coverage of the Super Bowl on Sunday. Here's the NBC Sports tweets containing the news...
The pair on the pregame would apparently be an audition of sorts for the two active players according to USA Today, but I'm not sure why Rodgers...
She's just my type T...
Hannah Storm was awarded some one on one time with our favorite NFL Stars — A “SportsCenter Special: NFL Face to Face with Hannah Storm debuted last night. The hour-long special features long-format, in-depth interviews with Aaron Rodgers, Cam Newton, Ndamukong Suh and Colts owner Jim Irsay. Hannah is a great interviewer, but I always prefer when...
NFC starting quarterback Aaron Rodgers, as well as fellow Packers teammates Greg Jennings, Clay Matthews, Charles Woodson and others face the AFC tonight in the Pro Bowl. Follow the game with our live box score.
WPXI Sports Director Alby Oxenreiter reports via Twitter that Green Bay Packers quarterbacks coach Tom Clements has not heard from the Pittsburgh Steelers about their offensive coordinator opening. Clements has long been speculated as a possible candidate for the job as he is a Pittsburgh native and was the quarterbacks coach for the Steelers under head coach Bill Cowher.
ProBowl.com | 2012 Cal Football: Schedule Season Tickets/Memorial StadiumFormer Cal football players Tony Gonzalez, Marshawn Lynch and Aaron Rodgers all put up impressive numbers playing for the NFC in a 59-41 Pro Bowl loss to the AFC on Sunday.