GREEN BAY, Wis. It doesn't take a discount double-check to figure out that Green Bay Packers quarterback Aaron Rodgers is the most marketable player in the NFL right now, but SportsBusiness Daily did the legwork anyway.
The Charlotte-based publication asked 50 corporate brand managers, marketing and branding executives, sports business professors and football media to rank their top five most marketable NFL players, and Rodgers came out No. 1 in the survey.
It helps that Rodgers has been the star of a popular nationwide television campaign for State Farm Insurance, but the biggest reason he's the most marketable is his recent on-field success, including being named MVP of Super Bowl XLV last season.
"You first have to have success for people to even care about you," said Preston Bounds, who wrote the article for SBD. "When you do end up in ads and you're a natural on camera and you have a sense of humor and you're not stiff, that really solidifies ...