Originally posted on Awful Announcing  |  Last updated 11/6/13

Ten years ago this week, NFL Network came into existence. Even with an initial $100 million investment from the league's 32 owners, the 24-hour NFL cable channel didn't change the pro football media landscape overnight. However, its impact has become pronounced and significant as the last decade has worn on. Here's a look back at some of the key developments. Nov. 4, 2003: The Launch, NFL Films and Total Access Initially, NFL Network was valued most for its ability to air a whole new lot of NFL Films content. Ed and Steve Sabol had created such a remarkable operation, and this gave them a chance to expand the content they created as well as the viewer base for that content. Programs like Sound FX, NFL Films Presents and NFL's Greatest Games dominated the schedule in the early years. A niche audience of football lovers (it was initially available to only 11.5 million viewers) quickly realized that NFL Total Access, which was and still is the network's "show of record," was a must-watch. Rich Eisen was the star, and Adam Schefter quickly became a well-respected insider. Eisen is no longer doing Total Access and Schefter has moved on to ESPN, but the nightly program continues to be a gold mine for NFL information and analysis.  February, 2004: The Scouting Combine on TV? The three-month-old network was in Indianapolis in order to provide semi-live coverage of the Combine, which until then had been strictly a behind-the-scenes affair. Nine years later, their coverage of the 2013 Combine drew over 7 million viewers. Apr. 29, 2006: They take over the draft For the first time, NFL Network offered football fans an alternative to Chris Berman on draft day. With Mike Mayock in tow, their coverage of the draft has gotten better and better each year since.  Nov. 23, 2006: The birth of Thursday Night Football Chiefs 19, Broncos 10 at Arrowhead Stadium in Kansas City on Thanksgiving night, 2006. The first-ever game produced, directed and televised by NFLN. Remember all of the controversy at the time? The channel was still quite obscure for mainstream sports fans. NFLN had 41 million subscribers and it wasn't available to Time Warner Cable, Cablevision or Charter Communications subscribers. By continuing to broadcast live games, eventually expanding the Thursday Night package from eight to 13 in 2012, NFLN and its president, Steve Bornstein, eventually strong-armed cable providers into biting the bullet and paying their high rates.  Those early games also took a lot of heat from a production standpoint. Cris Collinsworth was a good get, especially based on where he is now, but Kermit the Frog Bryant Gumbel was terrible. Remember when he referred to Tony Romo as "Rick Romo"? His successor, Bob Papa, (along with the "dream" analyst pairing of Joe Theismann and Matt Millen) didn't fare much better, nor has Brad Nessler. But at least they have a steady analyst in Mayock. Sept. 13, 2009: The launch of the NFL RedZone Channel Hard to believe this is the fifth season since Scott Hanson started hosting NFL RedZone on a dedicated channel each Sunday. The "whip-around"-style channel, which only airs on 17 regular-season Sundays every year, has been an overwhelming success. It's seven hours of commercial-free coverage, jumping from game to game based on the circumstances. In other words, a fantasy football dream come true.  We don't have any hard numbers on RedZone's viewership base, but it's been popular enough that Forbes wondered earlier this year whether the channel was biting into network ratings. March-July, 2011: Dominance during the lockout The network has at times been criticized for being a PR arm for the league. I've never agreed with those accusations, simply because guys like Eisen, Schefter, Jason La Canfora et al have done a tremendous job at being critical when necessary. Sure, analysts like Deion Sanders, Michael Irvin and Warren Sapp are completely useless and add nothing to the product, but NFLN has always been pretty good at avoiding looking like a cheerleader. They really gained points in the world of sports journalism with their coverage of the 2011 lockout. Reporter Albert Breer was a media star that offseason, breaking news and analyzing the issues like nobody else. Stacy Dales, Alex Flanagan, Kara Henderson, Michelle Beisner, Lindsay Rhodes, La Canfora, Scott Hanson and Randy Moss made up quite the team then, and most have excelled since. Sept. 15, 2011: A Football Life debuts Many of us have seen and enjoyed the annual "America's Game" documentaries, but NFL Films essentially spun off of that exact brand and style in the fall of 2011 with the debut of A Football Life. The documentary series has produced some gems on legends such as Bill Belichick, Al Davis and Ray Lewis. The Belichick documentary was a ratings bonanza, and the Emmy-nominated series has continued to earn NFLN credit and prestige ever since. Sept. 21, 2012: NFLN finally shake hands with Time Warner NFL Network came dangerously close to reaching its 10th birthday while still being locked in fierce distribution battles with major carriers. But an expanded regular-season schedule and growing broad numbers forced big movement in that area. A nine-year battle with Time Warner ended when the two parties finally struck an agreement early in the 2012 campaign. That was crucial because it gained NFLN upwards of 1 million new potential viewers in New York alone. That deal came only a month after they were able to reach an accord with Cablevision, and one year after they returned to Charter Communications after a six-year absence. NFL Network is now available in more than 70 million homes via all of the major providers. With ESPN under the 100 million mark and bleeding subscribers, the gap between the two draws closer every year. The shift has gone away from untimely but compelling and well-produced NFL Films content -- although we still get plenty of that in their top-10 programs, through NFL Replay and with A Football Life and America's Game -- and more toward live programming. I get that, because the people crave it. That's why they air six hours worth of mere pregame content each Sunday and several hours of prime-time news content on weeknights, plus NFL AM Monday to Friday. They devoted 12 hours of live coverage to their first Super Bowl in 2004, and 140 hours to the most recent Super Bowl in New Orleans. The volume of the talking heads sometimes causes it to look and feel a lot like ESPN and Fox Sports 1, but the product never seems watered down from the perspective of the hardcore football fan. That, ultimately, might be the key selling point for NFL Network. In fact, it's literally in their current slogan. "When all you want is football."

This article first appeared on Awful Announcing and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Julius Thomas traded to Dolphins

Joe Mixon likely to go undrafted in April?

Belichick officially updates boat’s name to ‘VII Rings’

Canseco warns humanity about robot takeover in Twitter rant

Rick Ankiel drank vodka before pitching in 2000 NLDS

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Kings throw shade at Cousins in press release announcing trade

Report: Jets tampered with Revis through private phones, secret meetings

Calipari shoots down talk of him leaving Kentucky for Pelicans

Report: Carmelo prefers trade to Clippers or Lakers

Report: Kings blowing up roster, putting Darren Collison, Ben McLemore on block

Russell Westbrook's beef with Kevin Durant might not be over after all

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams and players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

Too much to Process: Can Simmons match the Embiid hype?

There will never be another Dirk Nowitzki

Baseball movies you can stream now to hold you over until Opening Day

Is the NBA All-Star Game worth saving?

Movies you can stream now to get your football fix

The Rewind: Michael Jordan's last All-Star Game

Best of Yardbarker: NBA All-Star Games past, present and future

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The guard tandems you'd want in a 2-on-2 tournament

We got our hands on the new Nintendo Switch, here are our first impressions

Top 10 second basemen in baseball for 2017

Teams, players who could be dealing at the NBA trade deadline

As NHL trade deadline nears, seven teams who could be dealing

QUIZ: Name every MLB pitcher with 200 or more wins since 1961

Baseball movies you can stream now to hold you over until Opening Day

There will never be another Dirk Nowitzki

Movies you can stream now to get your football fix

Is the NBA All-Star Game worth saving?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker