Robert Griffin III has generated as much hype at the start of his career as Tiger Woods did in 1996. Bryce Harper, Stephen Strasberg and Alex Ovechkin are big in DC and in their sport, but they don't win ESPYs, appear on Letterman and Leno, or the cover of NCAA Football 13 when they are out of college.RG3 is a marketing phenomenon. Everybody wants a piece of him as they once did of Woods. For once, the hype does not emanate from Dan Snyder Central at Redskins Park. Gatorade airsthis evening a commercial featuring RG3. If follows closely the "what light does" commercial by adidas. You would hardly know that Andrew Luck is the league. If it weren't for that darn rookie pay scale, Griffin III might have been the highest paid athlete of 2013.Not to worry, Robert. Drew Brees set the bar on for your contract extension in 2014. Why 2014? Because the Redskins would be smart to extend him in the third year of his contract. Yes. I know that the man has yet to throw an NFL pass.