The NBA on TNT Sees Double-Digit Ratings Increase

The NBA on TNT continued to be a winning formula during the 2008-09 regular season. The network’s enormous success during the regular season included year-over-year ratings growth across the board, with double-digit growth in all key adult demos, according to data from Nielsen Media Research.  Compared to the 2007-08 regular season, TNT saw a 14% increase in total viewers (1,711,000 vs. 1,496,000), averaged a 1.1 U.S. HH rating, up 4%, and garnered a 5% increase in homes (1,296,000 vs. 1,230,000).  TNT also experienced outstanding growth across all key demos compared to the 2007-08 season, including: +13% A18-34  (543,000 vs. 479,000)+17% A18-49  (980,000 vs. 835,000)+16% A25-54 (881,000 vs. 760,000)+7%  M18-34 (403,000 vs. 377,000)+12% M18-49 (691,000 vs. 617,000)+12% M25-54 (614,000 vs. 547,000) TNT’s “40 Games in 40 Nights” coverage of the 2009 NBA Playoffs will tip off on Sunday, April 19 with a tripleheader and the network will provide exclusive coverage of the 2009...