Originally written on NorthWest Sports Beat  |  Last updated 11/20/14
A Developing Rivalry It’s amazing to me how rivalries come and go in the NFC West. Back in 2004 when the Seattle Seahawks finally rose to the top of the NFC West, there was no team more hated in Seattle than the St. Louis Rams. Today’s Seahawks fans look past a game with the Rams without a second thought. In 2011 and 2012 most people will tell you that the biggest NFC West rival for the Seattle Seahawks is the San Francisco 49ers; and they are probably right. The 49ers are clearly the team to beat and that makes them hated across the division; not to mention bad blood remaining between Pete Carroll and Jim Harbaugh from their Pac-10 days. That being said, and considering the Seahawks face an important home game this weekend against Arizona, I’d like to take a deeper look at what the Seahawks-Cardinal rivalry has become. History The biggest rivals in the division always seem to be the former champion against the new champion. The exclusion to this principle is teams linked by history (i.e historically Packers-Bears will always be rivals, even when both teams are 4-12). In 2004 the Seahawks and the Rams played heated rival games. The Rams, who were the perennial powerhouse in this division for years, were finally over taken by the Seahawks for the division title. The Rams and the Seahawks built a strong rivalry when the Seahawks became the new powerhouse within the division. Shortly thereafter the Rams began to get old, stars left, stars retired, and eventually they were an afterthought. The Cardinals have become a unique rival for the Seattle Seahawks over the past few years. Bring on the Cardinals Enter the Arizona Cardinals. First there was the draft pick in Larry Fitzgerald, a player that has receiver capabilities unmatched in the NFL and has proven that, when he has a good QB, he’s cannot be covered. Then came the signing of a legend whose career was suppose to be over. Kurt Warner was brought in as a mentor QB for young guys like Matt Leinart. The problem was that Warner couldn’t help but outplay Leinart. These two key additions, matched with the new head coach Ken Wisenhunt, made the Cardinals relevant, much like the combination of Matt Hasselbeck, Shaun Alexander and Mike Holmgren had done for Seattle. Seattle dominated the mid 2000′s from ’04-’07 and the Cardinals countered with dominance over the Seahawks in ’08 and ’09. However, since then the two teams have played back-and-forth games with a variety of outcomes. The last three meetings between the teams have been decided by an average of 3.3 points Over the past 5 seasons the Seahawks have struggled when you look at their record. In head-to-head matchups during those years the Seahawks are 3-6. It is worth mentioning, however, that four of those losses came in the ’08 and ’09 seasons when the Cardinals had their short lived run as one of the NFL’s best. Since then the Seahawks are 3-2 vs. the Cardinals. The Cardinals and Seahawks also have something that the Rams and 49ers do not have in the past 10 years, a super bowl appearance where they both met the same opponent with the same outcome. These teams have not had any playoff battles in recent history, they have not had fighting issues on the field, and the two head coaches do not have any animosity towards one another. What connects these two teams is almost the similarity between them. Both teams have long histories of losing with some recent success and a Super Bowl appearance. Both teams have lost their Super Bowl teams and have since rebuilt and appear to be headed in the right direction. The way I look at it is, the Cardinals are a quarterback away from being relevant again and when that happens expect this rivalry to take the next step and don’t be surprised when an early December match up between Arizona and Seattle is getting national attention. CLICK HERE TO CHECK OUT THE SEAHAWKS PAGE IN OUR CLUBHOUSE SECTION!
MORE FROM YARDBARKER

Wrigley Field bleacher renovation may be delayed

Yankees wanted Rollins but Phillies' price was too high

Pop misses game for medical reasons; Messina takes over

John Beilein upset with ESPN for late start time to game

Tyson Chandler felt like Knicks' scapegoat at times

Fred Jackson has 'no respect' for Donte Whitner

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Devon Still responds to unpaid child support allegations

Diamondbacks sign Cuban slugger Yasmany Tomas

Josh Gordon felt alienated by some in Browns organization

Jerry Jones: I'm a big admirer of Robert Griffin III

Raiola fined for uneccesarily striking Pats' Zach Moore

Report: Michigan keeping Jim Hackett on as athletic director

Steelers turned down chance to be called 'America's Team'

Report: Small chance Raiders-Rams could be moved to Indy

Todd Gurley begins rehab after surgery on knee for torn ACL

Brodeur to practice with Blues

OSU player posts Michigan player's girlfriend as his 'WCW'

Jim Harbaugh's family may not eat turkey thanks to NBC

Ole Miss' The Grove threatened by Mississippi State fan

Is it time for the Redskins to move on from Robert Griffin III?

Top 10 fantasy football turkeys for 2014

WATCH: Coyotes lose in ugly fashion, score own goal in OT

Warriors are having tons of fun on team plane

Jenn Sterger hints she'll be back in her FSU cowgirl gear for game

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Wrigley renovation may be delayed

Steelers could have been America's Team

John Beilein upset with ESPN

Should Washington move on from RG3?

Dominic Raiola fined for cheap shots

Game of the week: Kansas City Chiefs vs. Denver Broncos

Rose leaves with injury again

WATCH: Pierce signs for fan during game

Report: McCoy to start over RG3

Braxton Miller headed to Oregon?

10 most one-sided college football rivalries

Pierce: C's Big Three like 'Holy Trinity'

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.