Found November 19, 2012 on
More Than Stats:
I’ve become a big fan of apparel Brand Van Heusen, ‘Institute of style’ campaign since they brought football into the mix, as NFL legends aka Professors Steve Young and Jerry Rice help young men, put some swagger in their style, with formal fashion choices. I applaud Van Heusen efforts to get more young men interested in fashion by including sports. One of the institutes recent graduates was Detroit Lions roaring quarterback Matthew Stafford, as I saw his style being revamped before my eyes in detailed print ads in some of my favorite fashion magazines, more slim fits and polished suiting for Mr. Stafford. Yesterday Van Heusen unveiled their latest project, a humorous video in collaboration with Funny Or die(comedy video website ) as Professors Steve Young and Jerry rice put Matthew Stafford to the test, directing him in helping a man named Pete(played by comedian Rob Lathan), pick out something more suitable for a big interview. You have to check this out, lol.
Style in Training with Matthew Stafford, Steve Young and Jerry Rice – watch more funny videos
The Van Heusen Web site and Facebook page have been transformed into an extended football metaphor. Fashion spreads featuring the players are called “playbooks” and feature gridiron lingo: one featuring fitted shirts is called “First and Fitted”; another with colorful shirts is called “Friday Night Brights.”
The ideal consumer is “a 26-year-old fan who is influenced by professional sports, and who is finding his way after leaving college.” Such fans, he added, are “getting their fashion cues from what they see athletes wearing postgame — on the sports runways, if you will.”
-New York Times on Van Heusen Institute Of Style
BEST OF MAXIM
Men’s apparel brand, Van Heusen, continues to use football in its efforts to help young men improve their style game. The company first unveiled it’s “Institute of Style” campaign in 2010, in partnership with GQ and ESPN. The initiative issued a challenge to men, to transform themselves from “Schlub to Swagger.” The campaign merged men’s fashion and style with sports...
DETROIT -- The Detroit Lions already know that Jason Hanson is a great field-goal kicker.
Now they need to get him more point-after attempts.
As bad as the Lions' defense looked in the last few minutes of Sunday's 24-20 loss to the Green Bay Packers, the offense could have helped them out by scoring more when they had the chance.
Their first opportunity came in the first...
Even at 4-5, with the odds against them, the Detroit Lions won’t quit.
I’m sure the attitude of their head coach plays a big part of it, and the tenacity of one veteran is a factor as well.
Lions center Dominic Raiola said yesterday that counting the Lions out was “disrespectful” and compared his team to the also-4-and-5 Saints.
“But the Saints are 4-5 and they’re right...
For the second time this season, Lions wide receiver Titus Young was disciplined for what is only being described as ‘bad behavior’.
According to ProFootballTalk.com, Young was sent home upon arriving at the Lions’ Allen Park training facility Monday morning. He’s expected to be out of practice for the next week and will not play in Thursday’s Thanksgiving Day game against...
ALLEN PARK, Mich. -- Three weeks after having a career-best performance, enigmatic receiver Titus Young is back in the Detroit Lions' doghouse.
Coach Jim Schwartz announced Monday that Young will be inactive for Thursday's game against Houston.
Young also was benched for the final possession of Sunday's 24-20 loss to Green Bay.
"His behavior's going to have...
Lions second-year receiver Titus Young was benched late in Sunday's game against Green Bay. He was targeted six times, but had just one reception for 24 yards.Fantasy Spin:Young appeared to have an argument with both his receivers coach and the offensive coordinator. We don't know if it was a heat-of-the-battle one-series benching or a permanent change is status. Stay tuned.
A day after blowing a late lead to Green Bay, three days before celebrating Thanksgiving, the Detroit Lions need to put their frustrations aside and think about all there is to be grateful for despite their 4-6 record.
A few suggestions:
1. Gary Bettman isnt their commissioner.
2. Donald Fehr isnt executive director of their Players Association.
3. They arent 0-10, on the verge...
This Sunday the Lions welcome in the Green Bay Packers to Ford Field as Detroit looks to string some wins together in hopes of making a late season run at the playoffs. However this is certainly a Packers team that has found itself after a 2-3 start to the season. Since then Green Bay has turned in an impressive win in Houston and taken care of business with St. Louis, Jacksonville...
How did the Packers beat the Lions? One look at this quick-hitting story tells the tale from Sunday. The key to the game? Green Bay's defense taking away Calvin Johnson in the second half. Plus, 10 killer numbers from the game.