Originally posted on Fox Sports Southwest  |  Last updated 9/28/12
What happens when one of the leaders in professional sports collides with the leader in women's lingerie? You get a Victoria's Secret store opening in Cowboys Stadium. On Monday, the Dallas Cowboys and Victoria's Secret announced that a store will open Monday at Cowboys Stadium before the team takes on the Chicago Bears on Monday Night Football. The store will be a "Pink" branded location and will sell t-shirts, hoodies, tank tops and ... of course ... underwear. This is the first store Victoria's Secret has sold a line of licensed sports apparel for years. Last year, the company partnered with then Texas Rangers starting pitcher C.J. Wilson in supporting a line of apparel for the Rangers before their playoff push. He has since carried that partnership to the Los Angeles Angels. But the company says that this is the first store they have opened inside a stadium. A ribbon ceremony will be held at 4 p.m. Monday and will be attended by executives from the Dallas Cowboys as well as Victoria's Secret models Elsa Hosk and Jessica Hart, which gives you another reason to get to the stadium early besides beating the traffic and tailgating. At least Jessica Simpson won't have to go far now if she ever needs to replace her pink Tony Romo jersey.
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