Slam Sports is reporting that one of the NHL's largest financial corporate backers sent a letter to the NHL demanding “immediate” and “serious” action against Boston Bruins defenseman Zdeno Chara for his hit on Canadiens forward Max Pacioretty. Air Canada, who owns naming rights to Toronto's Air Canada Centre and sponsors other Canadian teams, wrote the commissioner's office after the NHL elected not to punish Chara.
"We are contacting you (Wednesday) to voice our concern over (Tuesday night's) incident involving Max Pacioretty and Zdeno Chara at the Bell Centre in Montreal," wrote Air Canada's director of communications Denis Vandal. "This is following several other incidents involving career-threatening and life-threatening headshots in the NHL recently."
"From a corporate social responsibility standpoint, it is becoming increasingly difficult to associate our brand with sports events which could lead to serious and irresponsi...
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