Found December 10, 2012 on Kukla's Korner:
2010_home_hardware_b5d9
from Liz Mullen of SportsBusiness Journal at The Sporting News, Reebok’s CCM Hockey brand is close to signing a multiyear head-to-toe apparel and equipment endorsement deal with 15-year-old hockey phenom Connor McDavid, the No. 1 pick of the Ontario Hockey League. If the deal is completed, as expected, it would be the most significant deal Reebok has signed with a young hockey player since 2005, when it signed Sidney Crosby, 17 years old at the time and now an NHL star, to a five-year deal. McDavid would be the youngest hockey player to endorse Reebok. Glen Thornborough, Reebok CCM vice president of global marketing, confirmed that he was in discussions with McDavid, his family and Bobby Orr, the NHL hall of famer and founder of the Orr Hockey Group, which represents McDavid. continued
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES

Bobby Orr Takes Love for Fishing Into Matchup With Charlie Moore (Video)

Bobby Orr has always been solid on a pond, whether the ice is frozen or not. The Bruins legend also loves to fish, and he was raring for another go when Charlie Moore came calling recently — so much so that Orr was getting some practice in as Charlie approached in his boat-pulling Hummer. An Orr-Moore battle on the pond is one for the ages. Watch a clip of the two together in the...

Penguins sticking together as NHL lockout drags on

Sidney Crosby says he's not reading anything into the fact the ice rink at the team's practice facility has gotten a little more crowded over the last couple days. Crosby and nearly a dozen of his Pittsburgh Penguins teammates worked out Tuesday. It's a routine Crosby has kept to since the NHL lockout started in September and he says the recent uptick in attendance doesn...

Pens stick together during lockout

Brooks Orpik had a good reason to head back to Pittsburgh after spending the first three months of the NHL lockout in Massachusetts, and the Penguins defenseman insists it had nothing to do with optimism he and the rest of his teammates are closer to getting back to work. ''I didn't have snow tires on my car, so I was like, 'If I wait this out any longer I'm...

NHL Cancels December, Plan Next Meeting

With last week's debacle potentially behind them, time is of the essence for the NHL.  If there is to be any sort of season, an agreement needs to be reached before Christmas.  Today the NHL will formally announce the cancellation of all games through December 30th. Now that all of December is axed, it is obvious that if a deal is signed, the season would start in January....

NHL Cancels Games Though December 30th

Last week’s negotiations between the NHL and NHLPA gave us a glimmer of hope before quickly and embarrassingly falling off course, leaving North American hockey fans even more frustrated and angry with the lockout. Monday didn’t bring any good news either, as the NHL reportedly has announced the cancellation of all games through December 30th. If you’re a desperate hockey fan...
Penguins News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.