Are The Bruins Back?

from Douglas Flynn of the Hockey Journal, Hardcore hockey fanatics and the casual sports fans alike turned out in droves, and the heart of a hockey city began beating once again. “I think, frankly, that a lot more people have tuned in and understand just how close this team is (to a championship),” said Bruins principal Charlie Jacobs. “People have reconnected with this franchise that maybe hadn’t in the previous years. It was really started to reflect that in this community, and we’re seeing that. We’re seeing that interest on our Web site. We’re seeing that on our broadcasts. And we’re seeing that at the box office. People by and large in this city feel good about where their team is today when they think of the Boston Bruins, and that only bodes well for us.” more