What is more entertaining to NHL fans than a raucous hockey game at Jobing.com Arena in Glendale Arizona? The answer is, quite frankly, the yet to come commentary by Coyotes tough guy and Twitter virtuoso Paul Bissonnette.
Bissonnette, a self-proclaimed “4th line duster” for the playoff-bound Phoenix Coyotes, has managed to harness Twitter to forge an identity for himself that transcends his role as a sparingly used role player. His treasure trove of one-liners has won him thousands of Twitter followers that, despite his lack of ice time, have turned him into an unlikely magnet for sponsorship dollars.
The end game for Bissonnette was never for Twitter to become a marketing tool. He initially created his Twitter account on the recommendation of former teammate Scottie Upshall and thought it would be fun to use Twitter in a way that suited his style.
“I have no filter and I like it when I get a rise out of people; that makes it fun,” explained Bissonnette in his short-lived Hockey...
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