Montreal Canadiens general manager Pierre Gauthier issued an apology to the fans for hiring a coach who couldn't speak French.
"I'm sorry if we upset people. Because that certainly wasn't our intention," Gauthier said.
Randy Cunneyworth is two weeks into his reign at the helm of the Canadiens, but Gauthier assured fans that he was only hired on an interim basis and his status will be re-examined after the season.
"What will happen in the future, at the end of the season, is that we will re-evaluate the whole file," Gauthier said.
"As (owner Geoff) Molson said in his communique a week ago, it's very important to us that our head coach be bilingual. So that will be part of our decision at that point."
The hiring of a non-French speaking coach touched a nerve in the team's fanbase.
It probably doesn't help matters that the Canadiens (14-18-7) have just one win in nine games and sit in the bottom of the Northeast Division.