Originally posted on Puck Drunk Love  |  Last updated 11/6/12

Wayne Gretzky was an inspiring player to follow each time he took the ice. Most hockey fans probably know that he was also an inspiring person off the ice, with several motivational quotes credited to his name.  Gretzky's most iconic quote - "You miss 100% of the shots you don't take" - has been uttered in locker rooms, schools, business seminars and even in television shows such as The Office. Now Gretzky's quote has popped up in LA promoting an unexpected item - Espolon Tequila. Espolon tweaked Gretzky's quote slightly, changing it to - "You miss 100% of the Tequila shots you don't take". Well played, Espolon. The ad from Espolon above was seen on a building in Los Angeles, a fitting location when you consider their play on Gretzky's quote. It also was posted on the company's Facebook page with the caption "You know what they say in Mexico". The company has also placed smaller versions of the ad at bus stops in other areas of California, such as Fairfax.  We're left wondering, is this a one-time stunt or will the company offer their spin on other famous quotes from recognizable athletes? If done correctly, Espolon could have an effective and, more importantly, viral marketing campaign on their hands.  Espolon Tequila is a tequila company (shocking) owned by the Campari Group, an organization which owns major names in the alcohol industry such as American Honey, Wild Turkey and SKYY vodka. [followDavid] [follow]

This article first appeared on Puck Drunk Love and was syndicated with permission.

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Derrick Rose hangs out with Bulls owner at playoff game

WATCH: Robin Lopez unties, then reties Jae Crowder’s shoe in strange sequence

Tyronn Lue drops hilarious quote about LeBron James’ first-round success

Clarke MacArthur scores Senators’ series-winning goal after miraculous return to ice

Adam Schefter reminds everyone Jimmy Garoppolo is not getting traded

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Russell Westbrook confronts reporter for question about Thunder bench

WATCH: Rockets bench laughs as Andre Roberson misses free throw

Steve Kerr does not rule out missing remainder of playoffs

Paul George won't commit to Pacers following sweep

Report: Thunder fan Beverley squabbled with is owner's son

NFL Draft prospect charged with knocking woman out

The 'It's not good to play the King' quiz

Best of Yardbarker: David Fizdale and the Grizzlies won't go down quietly

Three Up, Three Down: Home run hitters are heating up

The 'Even the Browns can't mess this one up' quiz

25 times Mother Nature disrupted sports

In some ways, Dan Rooney was just another NFL owner

Box Score 4/20: When Westbrook isn't enough

The 10 best sports docs available for streaming

The '♫Happy Birthday Simpsons. Simpsons, it's your birthday♫' quiz

White House championship visits over the years

Biggest needs in the draft for every NFL team

The 'Baseball has been very, very good to its players' quiz

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The 'It's not good to play the King' quiz

Three Up, Three Down: Home run hitters are heating up

The 'Even the Browns can't mess this one up' quiz

In some ways, Dan Rooney was just another NFL owner

The 10 best sports docs available for streaming

The '♫Happy Birthday Simpsons. Simpsons, it's your birthday♫' quiz

NBA Referee Hotline Bling: David Fizdale calls B.S.

Kris Bryant can become the next Derek Jeter — and more

The 'Baseball has been very, very good to its players' quiz

NHL youth movement: How the 2016-17 rookie class fared

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker