Originally written on Puck Drunk Love  |  Last updated 11/6/12

Wayne Gretzky was an inspiring player to follow each time he took the ice. Most hockey fans probably know that he was also an inspiring person off the ice, with several motivational quotes credited to his name.  Gretzky's most iconic quote - "You miss 100% of the shots you don't take" - has been uttered in locker rooms, schools, business seminars and even in television shows such as The Office. Now Gretzky's quote has popped up in LA promoting an unexpected item - Espolon Tequila. Espolon tweaked Gretzky's quote slightly, changing it to - "You miss 100% of the Tequila shots you don't take". Well played, Espolon. The ad from Espolon above was seen on a building in Los Angeles, a fitting location when you consider their play on Gretzky's quote. It also was posted on the company's Facebook page with the caption "You know what they say in Mexico". The company has also placed smaller versions of the ad at bus stops in other areas of California, such as Fairfax.  We're left wondering, is this a one-time stunt or will the company offer their spin on other famous quotes from recognizable athletes? If done correctly, Espolon could have an effective and, more importantly, viral marketing campaign on their hands.  Espolon Tequila is a tequila company (shocking) owned by the Campari Group, an organization which owns major names in the alcohol industry such as American Honey, Wild Turkey and SKYY vodka. [followDavid] [follow]

GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Big Ten coaches opposed to 9-game conference schedule

Winners and losers of the 2015 MLB trade deadline

Hill arrested for reckless driving, clocked going 107 mph

Diamondbacks GM: Padres wanted Goldschmidt for Kimbrel

'Rowdy' Roddy Piper dead at 61

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Mets acquire Yoenis Cespedes from Tigers

Sheldon Richardson escapes felony charges for recent arrest

Lawyer who litigated against NFL: Brady plays every game

Cowboys should sign interested RB Steven Jackson

Jameis Winston confirmed as Buccaneers starting QB

Russell Wilson contract increases likelihood of change

Five potential NFL salary cap casualties this preseason

RB signed by Chiefs day after tweeting them highlight video

Evgeni Malkin had real penguins at his birthday party

Pirates do Pirates at deadline: Neat little moves

Jonathan Papelbon thinks he became ‘scapegoat’ for Phillies

Padres don’t sell at trade deadline, reportedly because AJ Preller still believes in team

First photos of Jason Pierre-Paul’s injured hand emerge

Stop kvetching about Notre Dame, please

Rebuttal banner supporting Tom Brady flies over Pats practice

Ranking the NFL’s 32 head coaches

LeSean McCoy cancels party, but it wasn't some 'weird orgy'

Redskins making huge mistake by signing Galette

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Five potential NFL salary cap casualties this preseason

Winners and losers of the 2015 MLB trade deadline

Pirates do Pirates at deadline: Neat little moves

Mets acquire Cespedes from Tigers

Ranking the NFL’s 32 head coaches

Five worst baseball trades since 2000

Examining the state of the NFL

Puig: Broke out of slump by playing baseball video games

Braves dump risk, exchange it for risk

David Price traded to Blue Jays

The indefensible Hulk Hogan

Cole Hamels chose Rangers over Astros

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker