When your favorite hockey team is not in a position to be contending for a Stanley Cup, there is only one thing that organization can sell you on as a fan: hope.
Hope that your management team can be prudent with its investments - whether it be in free agency or when it comes time to renegotiate extensions with its best players. Hope that its amateur scouting staff can unearth some early round studs and late round gems at the NHL Draft. Hope that your team's GM isn't Scott Howson or Jay Feaster. Hope that your favorite team's management staff isn't pressured by ownership to do something brash and ridiculous just because it has the fiscal resources to do so. Hope like hell that your team has stockpiled enough young talent to inevitably make that ascent up the standings.
Here in Ottawa, the Senators organization is shovelling hope down our throats faster than Theoren Fleury could throw away chips at a casino.
And really, who could possibly blame the organization for that?