Found October 13, 2009 on Puck Daddy:
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Montreal Canadiens brawler Georges Laraque(notes) is the celebrity pitchman for Octane 7.0, an energy drink that combines 80 mg of caffeine with 7-percent alcohol content. The question is: For how much longer?Laraque's Octane 7.0 campaign infamously began a few weeks ago with the Web ad below: Lingering shots of curvaceous young ladies in athletic gear stretching for 45 seconds, followed by Laraque's hilariously sudden appearance for an impromptu ball hockey match. It's NSFW and rather gratuitous in its soft-core and sophomoric objectification of women. So, basically, a rather quintessential commercial for a booze-infused energy drink:GEORGES LARAQUE VS OCTANE GIRLS from 33mag on Vimeo.Thanks to this commercial, Georges Laraque is having an odd moment with the Canadian media. On the same day the Montreal Gazette published a glowing review of his humanitarian efforts as "the newest face of Canada's animal welfare movement," Laraque came under fire in a wire ...
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