Originally written August 09, 2012 on Blue Seat Blogs:
Lundqvist
One of my biggest complaints about the business of hockey is that the game’s biggest superstars receive very little notoriety away from the rink. Part of the problem lies with the league for not doing enough to market its stars beyond the Crosbys and Ovechkins of the world, but part of the problem also falls back on the players and their agents for not seeking more off ice opportunities. I mean Gatorade and Nike probably do more to promote NBA players better than the NBA itself ever could. So what does all of this have to do with Henrik Lundqvist? To my delight, I recently found out that Lundqvist has signed on with IMG, one of the biggest marketing agencies on the globe. For those of you not familiar with how the biz works, an agency such as an IMG will help place their athletes in TV commercials and other media campaigns. Obviously this helps companies to sell their products, but it also helps to increase the visibility of these athletes and their respective sports. IMG currently represents Peyton Manning, Eli Manning, among many other athletes. Unless you live under a rock, you already know how doing commercials helped to showcase Peyton’s personality and has opened up more opportunities for him beyond playing football (SNL comes to mind). This is huge for Lundqvist, who will rely on IMG to make him more popular and recognizable beyond the passionate, but small circle of hockey fans. And this is just a start for hockey players. Only Alexander Ovechkin has similar representation, but if all goes well, hopefully more and more players are able to cross over and promote themselves and the game to wider audiences.
MORE FROM YARDBARKER

Royals beat A's in extras, win first playoff game since '85

Mark Davis: Raiders head coaching job will be 'enticing'

Fan on Craigslist offers Nats playoff tickets for threesome

Brady snubs rookie Garoppolo after touchdown pass

Cung Le suspended for failed HGH test

FCC Chairman: Washington nickname 'inappropriate today'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Brain study finds 76 of 79 deceased NFL players had CTE

Tony Sparano to step in as Raiders head coach

Eli on Geno Smith: If fans yell at you, you probably deserve it

49ers players come out in support of Jim Harbaugh

Raiders reportedly expected to make a run at Jon Gruden

FCC unanimously ends sports blackout rule

MLB.com posts wrong story saying A's won game

WATCH: Brett Favre in new nose hair trimmer commercial

WATCH: Michigan students protest, call for AD to be fired

Marlins president: We're not trading Giancarlo Stanton

Heckling Knicks fan suing team over ejection

This weekend in NFL stupid

Kobe: Iggy Azalea has had better career than Swaggy P

College football's post-Week 5 playoff projection

Oregon to don pink-themed unis for breast cancer awareness

Is DeMarco Murray the best RB in the NFL?

WATCH: TBS sends up 'Boom Goes the Dynamite' with promo

Ilya Bryzgalov takes photos with fans while on the bench

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

WATCH: Brett Favre in new commercial

Brady snubs rookie after TD pass

FCC: Washington nickname 'inappropriate today'

Could Jon Gruden return to Oakland?

Marlins: We're not trading Stanton

Study: 76 of 79 deceased NFL players had CTE

Heckling fan sues Knicks over ejection

Sparano to step in as Raiders head coach

This weekend in NFL stupid

Kobe chooses Iggy over Swaggy P

Is DeMarco Murray the NFL's best RB?

Ilya Bryzgalov takes photos with fans while on the bench

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.