Originally written on Blue Seat Blogs  |  Last updated 11/15/14
Lundqvist
One of my biggest complaints about the business of hockey is that the game’s biggest superstars receive very little notoriety away from the rink. Part of the problem lies with the league for not doing enough to market its stars beyond the Crosbys and Ovechkins of the world, but part of the problem also falls back on the players and their agents for not seeking more off ice opportunities. I mean Gatorade and Nike probably do more to promote NBA players better than the NBA itself ever could. So what does all of this have to do with Henrik Lundqvist? To my delight, I recently found out that Lundqvist has signed on with IMG, one of the biggest marketing agencies on the globe. For those of you not familiar with how the biz works, an agency such as an IMG will help place their athletes in TV commercials and other media campaigns. Obviously this helps companies to sell their products, but it also helps to increase the visibility of these athletes and their respective sports. IMG currently...
MORE FROM YARDBARKER

Report: Jim Harbaugh to Michigan is done deal

Amari Cooper not a fan of New Orleans, thinks it smells

WATCH: Jennifer Lawrence does Louisville chant at game

WATCH: Did Bret Bielema do ‘Horns Down’ gesture?

Devils unveil unique coaching by committee situation

Report: 49ers expect Jim Harbaugh to take Michigan job

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Johnny Manziel fined for being late to treatment

Duke Johnson's mother says son will enter NFL Draft

Starlin Castro questioned following nightclub shooting

Report: Jeff Driskel thinking about transfer to Duke

Browns suspend Josh Gordon for final game of season

Report: Rex Ryan has already cleaned out his office

WATCH: Nebraska safety pukes on field, keeps playing

WATCH: Nyquist holds puck for 28 seconds, scores OT winner

WATCH: Kevin Garnett blows in David West's ear

WATCH: Frank Beamer busts a move after bowl win

Bears could clean house after season

Nebraska chancellor booed by Huskers players?

WATCH: Rory McIlroy trolled by 'Sweet Caroline' song

Auburn, Wisconsin players literally ate tons of food

Did Kobe Bryant respond to heckler with the rings count?

Doug Fister bought Starbucks for his Twitter followers

DeMarco Murray dumped over cheating accusations?

Video: Rudy Gay tosses half-court alley-oop to McLemore

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Amari Cooper not a fan of New Orleans

Harbaugh to Mich. is done deal

WATCH: Jennifer Lawrence supports Louisville with chant

Did Bielema do ‘Horns Down’?

WATCH: Beamer busts a move

Bears could clean house after season

Nebraska chancellor booed by players?

Johnny Manziel fined by Browns

Castro questioned after shooting

Rory McIlroy trolled with 'Sweet Caroline'

Browns suspend Josh Gordon

Kobe gives heckler the rings count?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.