Found August 09, 2012 on Blue Seat Blogs:

One of my biggest complaints about the business of hockey is that the game’s biggest superstars receive very little notoriety away from the rink. Part of the problem lies with the league for not doing enough to market its stars beyond the Crosbys and Ovechkins of the world, but part of the problem also falls back on the players and their agents for not seeking more off ice opportunities. I mean Gatorade and Nike probably do more to promote NBA players better than the NBA itself ever could.

So what does all of this have to do with Henrik Lundqvist?

To my delight, I recently found out that Lundqvist has signed on with IMG, one of the biggest marketing agencies on the globe. For those of you not familiar with how the biz works, an agency such as an IMG will help place their athletes in TV commercials and other media campaigns. Obviously this helps companies to sell their products, but it also helps to increase the visibility of these athletes and their respective sports.

IMG currently represents Peyton Manning, Eli Manning, among many other athletes. Unless you live under a rock, you already know how doing commercials helped to showcase Peyton’s personality and has opened up more opportunities for him beyond playing football (SNL comes to mind).

This is huge for Lundqvist, who will rely on IMG to make him more popular and recognizable beyond the passionate, but small circle of hockey fans. And this is just a start for hockey players. Only Alexander Ovechkin has similar representation, but if all goes well, hopefully more and more players are able to cross over and promote themselves and the game to wider audiences.


Three Rangers Prospects Shooting for Team USA Junior Roster Spots

It was announced yesterday that New York Rangers prospects J.T. Miller (2011 1st round pick), Brady Skjei (2012 1st round pick) and Steven Fogarty (2011 3rd round pick) have all been selected for Team USA’s final 2012 National Junior Evaluation Camp roster. Team USA will be going up against Sweden and Finland in a duo of exhibition matches this week in Lake Placid, and it is in...

Rangers prospects showing promise

Despite it being the dog days of the summer for the pros there has still been some important hockey played by some of the Rangers most prized prospects. Steve Fogarty, Brady Skjei and JT Miller have been attending the initial US world juniors’ evaluation camp over the last week and all three have performed well. Chris Peters of the excellent United States of Hockey website (a blog...

Rangers, Del Zotto Having Contract Disagreements

As we get closer to hopefully the beginning of the 2012-13 NHL season, Rangers fans are growing more and more worried by the day about RFA Michael Del Zotto mysteriously not being re-signed by the Blueshirts yet.And now, Andrew Gross at the Bergen Record says there's obvious disagreement between the two sides on the terms of a new contract.Gross does add that he's confident...

Rangers Seeking Second Pairing Defenseman?

Rangers beat writer Jim Cerny hosts weekly chats on Blueshirts United and of course the topic of defense came up. With Erixon's departure and Michael Sauer's status still up in the air, the Rangers are still lacking a defenseman (unless Tortorella is happy to play Stu Bickel 3 minutes per game for the entire season). Per Cerny, the Rangers are attempting to solve that issue...'s 30 in 30 Looks at the New York Rangers Today

In line with analyzing each NHL team in their offseason series, has the New York Rangers today with staff writer Dave Lozo taking a look at a team with fresh faces coming off a 109-point season last year.Lozo believes adding Rick Nash will provide the Blueshirts with a new dimension on offense and he'll embrace the challenge of bringing a Stanley Cup to Broadway."...

Chris Kreider to Win the Calder Trophy Next Season?

Just Bourne of Backhand Shelf has a piece giving five reasons why he believes Rangers rookie Chris Kreider will win the Calder next season for best NHL rookie, citing age, experience, size, linemates and draft class. This year’s draft saw defensemen selected with eight of the first 10 picks. While defensemen are certainly capable of winning the Calder Trophy, the position just...

Another Look at Possible Ranger Lines Next Season

Corey Masisak of took his best shot at predicting the New York Rangers' forward lines and defense pairings for the 2012-2013 season. In his predicitions, he leaves out Marian Gaborik, who will be recovering from offseason shoulder surgery and Mike Sauer, still recovering from a concussion.Forwards:Hagelin-Richards-NashKreider-Stepan-CallahanPyatt-Boyle-ThomasRupp-Halpern...

New York Rangers Rumors: Rangers a Favorite to Land Shane Doan

According to Pat Leonard of the New York Daily News, the New York Rangers are a favorite to land Phoenix Coyotes’ Shane Doan. “The Rangers’ strengths include their formidable roster but also Doan’s connections with their coaching staff: Assistant GM/assistant coach Jim Schoenfeld coached Doan for two seasons in Phoenix (1997-98 and 1998-99), with John [...] [[ This is a...

Talking Rangers Prospects With Brock Otten

A few weeks ago I talked to Cody Nickolet of WHL From Above about NYR prospects in the WHL, and it went very well. So, I decided to get in touch with Brock Otten, who closely follows the Ontario Hockey League and writes a blog aptly called OHL Prospects. He is reviewing how each NHL team's prospects did in the OHL the previous season, and while his Rangers review is very good...

Rangers Prospects Continue to Impress at USA National Junior Evaluation Camp

Since Tuesday's roster cut, Team USA's National Junior team has cruised passed Finland 5-2 and Sweden 10-2 the last two days, with Rangers prospects impressing along the way.After going scoreless in the victory over Finland on Wednesday, J.T. Miller (2011 - 1st) had a standout performance yesterday vs. Sweden with 1g, 1a...Absolutely. He's been solid much of camp. #NJEC...

The Lost Gomez "Thank You" To Rangers Fans

Rick Nash's class was on full display last week as he took out a full page ad thanking Blue Jackets fans for their support over the years, now Down Goes Brown unearths Scott Gomez's "thank you" to Rangers fans that for some reason wasn't printed in any of the New York papers......bravo DGB, bravo....assuming Canadiens fans didn't find this as funny as I...

Henrik Lundqvist to Become More Marketable Icon for the NHL

One of the problems with the NHL over the years has been their marketing strageties when it comes to promoting their star players. Outside of Sidney Crosby, a casual NHL fan has little to no idea who the superstars of the sport are. But I'm sure casual MLB fans can rattle off names like Prince Fielder or Buster Posey and NFL fans can give you Clay Matthews, Cam Newton etc.Rangers...

Callahan Has 2nd Most Sold Jersey on Shop NHL

Nirva Milord, NHL Director of Entertainment Publicity, reports that Ryan Callahan has the second most sold jersey on Parise currently has the top selling jersey, while Callahan's teammates Rick Nash (#14) and Henrik Lundqvist (#15) are in the Top 20.H/T to Pro Hockey disrespect to Callahan, because I absolutely love the guy, but I'm in shock that...
NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.