No one can deny itthe NHL lockout made fans dislike the NHL. And now that a new CBA has arrived, the NHL wants their fans back, though every market is struggling with a small contingency of them saying, No way.
But in Columbus, CBJ Chief Marketing Officer John Browne feels the Blue Jackets, while certainly having some detractors, has for the most part seen a more positive response from its fans. The phones have been ringing since Sunday from patrons wanting tickets, he said. And one reason for that, Browne believes, is because during the lockout, the club made a consistent effort to stay engaged with fans.
I think we did a good job, said Browne. Teams around the league commented about the volume and quality of things we were doing. I was pleased with that.
The Blue Jackets were engaged with their fans from the moment there were signs of trouble between the NHL and the NHLPA. They launched their first ever Hockey Halloween, drawing over 4,000 Central Ohioans to Nationwide Arena in Oc...