Kudos given to the Columbus Blue Jackets organization for its efforts in the digital space this painful season rarely comes without a name attached to it.
Theres team writer, Rob Mixer (@RobMixer). Spokesman Ryan Holtmann (@RyanCBJPR). Publicist Alison Pegg (@alison_pegg). Oh, and the clubs DJ has become a bit of a celebrity himself after pleasing fans by tweeting song titles during home games. Hes known as @CBJ_DJ on Twitter; in real life, hes simply Nick Johnson.
Theyre all employees of a Blue Jackets organization that, until this season, was often tight-lipped and quiet on the social front.
I would say the first inception of the CBJs Twitter account was fairly unidirectional, said Ken Falk, CBJ season ticket holder for the first time this season. Hes been tweeting for the last three years under the handle @derdrache. You can also follow his beard @cbjbeard on Twitter. They would announce scores and game stats. It was very much just broadcasting to the CBJ fan base. Its much mo...