Originally written on Sports Business Digest  |  Last updated 10/17/14

NEWARK, NJ - DECEMBER 18: Erik Karlsson #65 of the Ottawa Senators skates against the New Jersey Devils at the Prudential Center on December 18, 2009 in Newark, New Jersey. (Photo by Bruce Bennett/Getty Images)
Move over deer antler spray. The newest craze in sports products? Cut-resistant socks. Last week, the Senators all-star defensemen, Erik Karlsson, had his Achilles heel sliced by the skate of the Penguins Matt Cooke. It was a fluke play -- depending on who you ask -- but it was a play which made more NHL teams take preventative measures to ensure the safety of their team. Enter, Swiftwick Socks. The Tennessee based company focuses on creating cut-resistant socks, using the latest in 'sock technology' -- including the usage of Kevlar. The company has experienced a significant increase in sales over the past few days, with CEO Mark Cleveland's phone ringing off the hook, “I’ve been off the phone to shower today,” he said. “I’ve never experienced anything like it.” (via Nashville Business Journal) Swiftwick's compression socks which feature a high Achilles pad and sweat wicking technology are now high demand from at least five NHL teams, and more than 70% of the Nashville Predators current roster have been wearing the socks since last Thursday game. With an injury like Karlsson's the potential for a blade-slicing injury became real. It is that real risk that Cleveland believes is driving the demand in his business, “Now every player out there is looking at the next guy, asking ‘What do you wear?’ ” Cleveland said. “The risk became real and personal to the players.”    
MORE FROM YARDBARKER

Tim Tebow: Gators don't have offensive leadership, lack heart

Colts punter asks Antonio Brown not to kick him in face

NFL: Luke Kuechly should not have been ejected

Report: Okla. St. players fell asleep in drive-thru, arrested

Oscar Pistorius sentenced to five years in prison

Mike Pettine considered benching Hoyer for Manziel

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Percy Harvin speaks out: 'I'm not a perfect person'

Report: Kobe has prevented Lakers from signing top talent

Red Sox may be ready to move Yoenis Cespedes

Alleged details of War Machine's suicide letter released

Austin Davis says Rams security didn't recognize him

LeBron: Bulls are 'much better' than Cavs right now

Ortiz surprised military families with World Series tickets

NFL Power Rankings Week 7

Floyd Mayweather posts photo evidence of a lost bet

WATCH: Paul George takes court for first time since leg injury

Five most surprising NFL players through seven weeks

WATCH: Boxer viciously attacks referee at Euro Championships

WATCH: Salvador Perez hassles Lorenzo Cain at media session

Lane Kiffin trashed in Tennessee political ad

WATCH: Lawrence Timmons throws up on field during MNF

10 NBA players who could be traded by the All-Star break

WATCH: Jimbo Fisher gets annoyed, cuts interview short

WATCH: Les Miles has classic reaction to dumb question

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

NFL Power Rankings Week 7

Pistorius sentenced to five years

Lane Kiffin trashed in political ad

Details of War Machine's suicide letter leaked

Angry Jimbo Fisher cuts off interview

Is Kobe's deal hurting the Lakers?

Tenn. coach tried to trip Ole Miss CB?

GGG continues his reign of terror

The 6 things that mattered this weekend in the premier league

News station congratulates Gary Payton for TD record

Ray Rice could be back by Week 10?

12 amazing stats from Week 7

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.