Originally written on Sports Business Digest  |  Last updated 2/18/13

NEWARK, NJ - DECEMBER 18: Erik Karlsson #65 of the Ottawa Senators skates against the New Jersey Devils at the Prudential Center on December 18, 2009 in Newark, New Jersey. (Photo by Bruce Bennett/Getty Images)
Move over deer antler spray. The newest craze in sports products? Cut-resistant socks. Last week, the Senators all-star defensemen, Erik Karlsson, had his Achilles heel sliced by the skate of the Penguins Matt Cooke. It was a fluke play -- depending on who you ask -- but it was a play which made more NHL teams take preventative measures to ensure the safety of their team. Enter, Swiftwick Socks. The Tennessee based company focuses on creating cut-resistant socks, using the latest in 'sock technology' -- including the usage of Kevlar. The company has experienced a significant increase in sales over the past few days, with CEO Mark Cleveland's phone ringing off the hook, “I’ve been off the phone to shower today,” he said. “I’ve never experienced anything like it.” (via Nashville Business Journal) Swiftwick's compression socks which feature a high Achilles pad and sweat wicking technology are now high demand from at least five NHL teams, and more than 70% of the Nashville Predators current roster have been wearing the socks since last Thursday game. With an injury like Karlsson's the potential for a blade-slicing injury became real. It is that real risk that Cleveland believes is driving the demand in his business, “Now every player out there is looking at the next guy, asking ‘What do you wear?’ ” Cleveland said. “The risk became real and personal to the players.”    
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Roger Goodell buyout would cost roughly $150 million

NFL suspends Denver's T.J. Ward for season opener

Report: ‘Highly unlikely’ Patriots attempt to recoup draft picks

Poll: Most players oppose Goodell's disciplinary power

Russell Wilson downplays struggling preseason offense

Dodgers call up top prospect Corey Seager

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Redskins teammate says RG3 would be good fit with Eagles

Kraft calls Brady 'a classy person of the highest integrity'

Report: Owners didn't want NFL to appeal Brady ruling

Legal expert: Pats have case to recoup draft picks, $1M fine

Greg Hardy reportedly plans to appeal suspension

NFLPA issues statement on Brady ruling, criticizes Goodell

NHL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The Gospel Of Harbaugh prepares for its ultimate test of faith

Meet the Utah Utes, the pluckiest program in college football

Iman Shumpert will name daughter Iman Shumpert Jr.

Dallas company celebrates Romo with DirecTV 'crownies'

Top 10 storylines for Week 4 of the NFL preseason

Matt Williams is still hopelessly married to the idea of the closer’s role

Five unique CFB games to watch this weekend

Be careful what you wish for, Jay Gruden

Ryan taking leap of faith with Bills

Top 10 storylines for Week 1 of college football season

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker