During the Stanley Cup playoffs this year, it became apparent the L.A. Kings’ official Twitter account was a social media incarnation of Don Rickles. As the Kings made their run all the way to winning the Cup, their Twitter feed was a nonstop stream of snarky and funny tweets. The guy in change of running the account was on point just as much as the team he works for was on the ice.
Apparently @LAKings hasn’t lost a step since the season ended. But in an exchange with the UFC’s official Twitter, the snark may have been taken a little too far:
The Kings, perhaps wisely, eventually took down their reply. But the UFC, home to some of the biggest and baddest dudes on the planet, wasn’t going to take the Kings’ shot lying down. Here’s how it responded:
@LAKings Our checking line > your checking line twitter.com/ufc/status/228…
— UFC (@ufc) July 26, 2012
Message taken. The Kings, recognizing they were in the wrong, eventually tweeted a mea culpa:
At least we put our ow...