Entering the 2008-09 season, the OK Hockey group, which then owned the Tampa Bay Lightning, launched a clever ad campaign to promote their rookie forward Steven Stamkos, whom they’d selected with the first overall pick in the 2008 NHL Entry Draft.
Using the slogan, “Seen Stamkos?”, it was a smart marketing move from an otherwise inept bunch during their short, disastrous ownership of the Lightning.
Unfortunately, Stamkos struggled through the first half of his rookie season, and “Seen Stamkos?” became fodder for derision for the team’s critics, as well as fans who felt he was not only over-hyped, but overrated.
Four years later, however, it might be a good idea for NHL marketing to resurrect and update that campaign as a means of promoting Stamkos as one of the league’s top players.
Continue reading "NHL Must Do More To Promote Stamkos."