Patrick Kane: Now We Know Who You Are

Partick Kane is a public relations genius.  It was obvious to Kane that he had an image problem - he simply wasn't well known outside of a small group of puck-obsessed hockey fans who saw him as one of the league's rising young stars.  Beyond this Kane was a nobody, particularly among the all important demographic made up of middle-aged Buffalo taxi drivers.   Since Kane only makes $875,000 a year he realistically couldn't afford a traditional marketing campaign to reach a broader audience and build his brand.  Fortunately Kane is a modern, web-savvy guy who knew that he had to "go viral" with his marketing program.  By beating up on a defenceless Buffalo cabbie Kane has captured the headlines and his story is all over the internet.  Now everybody knows who Patrick Kane is.  Among hardcore hockey fans Kane is now known as a cheap punk who beats people up over 20 cents.  Nice.  Among non-hockey fans, Kane is th...