The Arizona Sundogs, a Central Hockey League affiliate of the Phoenix Coyotes, are at it again with another over-the-top -- or in this case, down-and-dirty -- gimmick to sell 300 new season tickets.
On Friday, the Sundogs began digging up dirt in an empty lot in order to place majority owner Brad Fain and general manager Chris Presson in an 8-foot deep container. The container will have one grated cattle guard on the top for air circulation, and fans will be able to interact with them during the "Buried Alive" ticket campaign. Fain and Presson will begin their stay underground on Wednesday, June 18, at noon.
Minor-league sports franchises are known for their unique marketing tactics, and this isn't the Sundogs first rodeo when it comes to something of this nature.
Last year, the Prescott Valley team put four members of the organization in a scissor lift until they reached their goal of 300 new season ticket sales. They were in the lift for six days.