Found August 18, 2012 on Kukla's Korner:
Here are the details regarding the Red Wings’ request for fans to show up at Joe Louis Arena on Tuesday to shoot a commercial at 3 PM, per the team’s Facebook page: So, HERE is the deal with the commercial… It is for Pure Michigan and it is being filmed at The Joe. The commercial aims to promote Michigan and bring people to the city of Detroit, in part by highlighting the great fans of Hockeytown! Just be at The Joe on Tuesday at 3:00 PM and you’re in. Wear a Red Wings sweater (Red or White is fine). A few more details will follow soon. See ya on Tuesday!
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