Found March 13, 2012 on Fox Sports:
Pittsburgh_penguins_v_2d29
Sean Avery is about to become a Mad Man. Officially, that is. The one-time New York Rangers winger told the New York Post Tuesday he will embark on his post-hockey career next month with an advertising agency that has a venture capital wing. The former on-ice agitator announced his retirement Monday night on the online "After Show" of Bravo TV's "Watch What Happens Live." "I am officially retired," Avery said on the show. "I threw my skates in the Hudson [River]." Avery told The Post, "No, that wasn't a joke; yes I'm retiring at the end of the season, and it's OK. I guess that was my retirement press conference." Avery, who will begin his new job when his NHL contract officially expires on April 15, said he never contemplated continuing his hockey career next season. "I couldn't be happier about the situation,"Avery said. "If I ever could have envisioned the perfect post-hockey career for myself, this would be it." Avery, who has prior experience with advertising agencies, the fashion industry and in Fashion Week, is featured in a print ad for Hickey Freeman in this month's Vanity Fair magazine. "Eleven years of relationships led me to this point," he said. "It's all I could ask for. And it's the right time." Avery, who will turn 32 next month, signed a four-year, $15.5 million contract with the Dallas Stars in July 2008 before rejoining the Rangers in March 2009. His return, however, was far less of a success than his first stay on Broadway that began in February 2007, developing into three seasons of discord and disconnect with coach John Tortorella. Avery was demoted in early January to the Rangers' AHL affiliate in Hartford, but was informed last week he would not be on the minor league team's postseason roster. He had been a healthy scratch for the previous 15 games.
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