Scarlet Fever

When I first heard about Club Scarlet, I was curious to see what it would turn out to be. So many ideas sound great in theory, but fare poorly in execution, like caffeinated beer, deep-fried cupcakes, and "Designing Women" without Delta Burke. (I was going to add bacon poutine to that list, but knew there would be a few dissenters.) I'm glad to see that the Caps are marketing to women. It's a difficult task; you don't want to come off as patronizing, but how do you finesse the diehard fans and the casual onlookers at the same time? Club Scarlet is the team's attempt at doing this. The website is a sea of red, black, and white. One of the highlights is the "Meet the Players" section, which features player photos and biographies. (Who knew that Tom Poti's favorite food is pancakes?) The photos are almost beefcake-esque, but they offer a different view of the players than the standard headshots.