Originally posted on It's Always Sunny in Detroit  |  Last updated 11/13/13
Rivalry Wear is a t-shirt company that isn’t just a t-shirt company.  Rivalry Wear gives sports fans the opportunity to root for their teams by donning their shirts and compete against fans in other cities.  In an extremely creative marketing plan created by owner and co-founder Dan Hershberg, the more shirts purchased by fans from your city, the less the shirts cost. Rivalry Wear‘s shpiel on their website describes it best: Rivalry Wear features an e-commerce model that combines crowd-sourcing discounts, intercity competition and social media integration to help fans rep their city and sports culture through original apparel. With weekly deals in each of our seven cities, customers are able to help drop the price on apparel by sharing products with their friends, earning everyone who purchases a lower price when the deal ends.Additionally, with each purchase at Rivalry Wear, fans earn points for their city in our real-time standings, giving them bragging rights over their rivals. Everything
MORE FROM YARDBARKER

McCarthy confirms Rodgers expected to start Sunday

Goodell plans to step down as commissioner at end of new deal

Report: Marcell Ozuna traded to Cardinals

Smith-Schuster wants Brown to pay his fine for Burfict hit

LeBron James can relate to Lonzo Ball

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Angels GM ‘pleased’ with results of Shohei Ohtani’s physical

Abdul-Jabbar: NBA has surpassed NFL as league of future

Shaq’s Instagram challenge: Name better NBA duo than he and Kobe

Report: Tyrod Taylor expected to start in Week 15

Kyle Shanahan not expecting Jimmy Garoppolo contract soon

Report: Mariota could need ankle surgery during offseason

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

Matt Barnes and the looming end of the NBA's enforcers

25 players to watch in the pre-Christmas bowls

The naughty and nice athletes list for 2017

NFL free agent signings who have paid off the most in 2017

Six NBA coaches who could be on the hot seat

The best individual performance from every bowl all time

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

Top 10 Player of the Year candidates

Sports & Politics Intersect: When Olympic gold corrupts

Red Wings News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

How Buddy Hield became the NBA's newest sniper

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

25 players to watch in the pre-Christmas bowls

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

The best individual performance from every bowl all time

NFL Week 14 injury report

Sports & Politics Intersect: When Olympic gold corrupts

The best games of 2017

The naughty and nice athletes list for 2017

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker