When Arizona Sundogs general manager Chris Presson proposed a promotion in which he and a few others would remain atop a 33-foot scissor lift until 300 season tickets were sold, he figured the venture would take two or three days. They've now entered Day 5.
Roughly 98 hours into the "Whatever it Takes" promotion, Presson remains atop the lift on the corner of Highway 69 and Glassford Hill Road in Prescott Valley, along with Sundogs co-owner Brad Fain, team captain Jason Morgan and public relations director Lew Rees.
That's right -- four men sharing about 40 square feet for four straight days, trying to stay cool when daytime temperatures near 80 and warm during the nights that are still dipping into the upper 30s. They eat up there, they sleep up there, and they only come down to use the bathroom once every four to six hours or so.
About 20 season tickets separate them from freedom.
"They're definitely getting tired, you can tell," Sundogs director of communications Ashley Stov...