GLENDALE, ARIZONA – Phoenix Coyotes President and CEO Anthony LeBlanc announced today that the Coyotes will be launching their new marketing campaign for the 2013-14 NHL season on Sunday, September 8. The new campaign is called “Hungrier Than Ever”.
The campaign, which was developed by Cramer-Krasselt in Phoenix, builds off the Coyotes previous “Here To Stay” campaign which communicated the message of ownership stability and commitment to the Arizona sports market and fans. The new campaign reflects the fact that the Coyotes are not satisfied yet. Now that new ownership is in place and the team is “Here To Stay”, the Coyotes are hungry for more. The team is excited about a new era of hockey and hungry for the Stanley Cup. Continue reading "The Coyotes Are A ‘Hungry’ Team"