Originally posted on Puck Daddy  |  Last updated 10/7/11
It's widely accepted that the original Winnipeg Jets logos are iconic, beloved and quite rather awesome; whether we're talking about the 1970s-style logo or the one Teemu Selanne wore during his legend-making years with the Jets. It's also widely accepted that even though True North has borrowed that nostalgia to market the former Atlanta Thrashers as the Winnipeg Jets, there was no compelling financial reason to return to the ice in those uniforms. So they created the new militaristic (and rather vanilla) logo while slightly augmenting the color scheme, and they now have a Scrooge McDuck money bin of revenues generated from the sales. But here's the thing: Fans love the old gear. And since the name of the team is the same as it was before the Phoenix Coyotes were christened, they can rock the old gear at the game and not feel like they're outside the cult. Which is a problem when you're trying to sell as much new gear as possible. The solution? Put the old gear into mothballs, as the
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