Found October 11, 2013 on A Glam Slam:
The NHL is not at the forefront of the fashion conversation as often as other leagues. Toronto Maple Leafs left winger, Joffrey Lupul, is hoping to shift the sartorial spotlight to his sport. This hockey season, Lupul partnered with luxury men’s clothing store, Gotstyle, and the two have collaborated to create “Lupul Style.” The fashion-focused initiative includes an interactive forum called “GAME DAY,” which allows fans to choose Lupul’s wardrobe off-the-ice. Before every Leafs home game, Gotstyle will outfit Lupul in its apparel and accessory offerings. Fans can visit lupulstyle.com to weigh in on their favorite look, using a “1 to 4 pucks” rating system. For each vote cast, Gotstyle and Lupe’s Troops will make a donation to the True Patriot Love Foundation in support of military families across Canada. “The goal is to bring more style to hockey,” says Melissa Austria, founder of Gotstyle. “No matter what level of hockey you are playing in, – from peewee to professional – on game day, you are expected to look your best in and represent your team in a beautiful suit. We are so happy to work with such a talented athlete, ambassador and friend.  We loved the idea of driving awareness to Lupe’s Troopes and immediately knew that this would be a wonderful initiative.”  Gotstyle also features a style-centric interview and corresponding fashion shoot with Lupul on the company’s website as well. To read the full piece, visit here. To shop Lupul’s featured looks, visit here. For behind-the-scenes look at Lupul’s shoot, watch the video below:
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