Yotes Win - You May Too

GLENDALE, ARIZONA – Phoenix Coyotes President and Chief Operating Officer Douglas Moss has announced that the team is launching a new marketing initiative for the 2009-10 hockey season.  The new “Join the Pack” theme is dedicated to strengthening the relationship between the Coyotes organization and its fans. “For the last few years, we have referred to ourselves as ‘One Pack’ to signify the unity within the Coyotes organization,” said Moss.  “In addition, Head Coach Dave Tippett, in his first meeting with the team, encouraged the players to embrace a ‘Pack’ mentality on the ice.