Associated Press  |  Last updated February 06, 2013
David Beckham has a knack for keeping his name in the news, and his face - and well-sculpted body - in front of the cameras. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he's joining the French Paris-Saint Germain soccer club. The ad campaign, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers. (Beckham, who was born in London, left Europe to join the Los Angeles Galaxy in 2007.) Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, boxers and his many tattoos. Over the summer came the next wave of ads, with Beckham in his boxers and a different view of the tattoos. The 37-year-old Beckham said he's committed to this for the long haul, but is still a little startled looking up at a b...
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Mike Trout to undergo MRI after suffering thumb injury

John Wall: Bench was cause of Wizards’ ‘downfall’

Arum says Pacquiao would fight McGregor if Mayweather won't

Aaron Judge hits first grand slam of his career

David Stern: Lakers could have had Chris Paul, GM panicked

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Brandon Jacobs vows to 'expose' Jim Harbaugh, get him fired

Mike Zimmer won’t retire even if right eye goes blind

Kevin Love responds to Draymond Green’s ‘annihilation’ trash talk

Spike Lee deletes Instagram post saying Kaepernick signed with Seattle

Errol Spence is the real deal, takes down Kell Brook

Indians reveal Frank Robinson statue at Progressive Field

Meet your Stanley Cup finalists: Nashville Predators

Getaway Day: There's a murderer's row in the NL West

Journey to the Stanley Cup Final: Pittsburgh Penguins

Best of Yardbarker: Ladies and gentlemen, start your engines

The 'More like Whiffer, Texas Ranger...amirite?' quiz

The Rewind: Vince Carter's graduation day celebration that wasn't

Manu Ginobili gave life to the San Antonio Spurs

Stanley Cup Final: A David vs. Goliath matchup that's not as lopsided as it may appear

Why the Indianapolis 500 is called 'the greatest spectacle in racing'

The 10 best sports docs available for streaming

Box Score 5/26: Bring on the Finals

Why wait? Our too soon Cavaliers-Warriors NBA Finals preview

Soccer News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Meet your Stanley Cup finalists: Nashville Predators

Getaway Day: There's a murderer's row in the NL West

Journey to the Stanley Cup Final: Pittsburgh Penguins

Best of Yardbarker: Ladies and gentlemen, start your engines

The 'More like Whiffer, Texas Ranger...amirite?' quiz

Stanley Cup Final: A David vs. Goliath matchup that's not as lopsided as it may appear

Manu Ginobili gave life to the San Antonio Spurs

The Rewind: Vince Carter's graduation day celebration that wasn't

The 10 best sports docs available for streaming

Kicking It: East is East, and West is West

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker