Originally written on Larry Brown Sports  |  Last updated 1/19/12
2009_mls_conference_6dcc

Those of you who are Giants, Patriots, Ravens, or Niners fans could end up focusing on one thing and one thing only come Sunday, Feb. 5. The rest of us will be enjoying the best day of the year and — per usual — the best commercials of the calendar year. Good news for the portion of the population that has always wanted to see David Beckham in his underwear during the big game: you’ll get your wish during the second quarter this year.

According to the Mirror, the H&M clothing company has put up an estimated $1 million to have Beckham appear in a 30-second commercial wearing nothing but his skivvies. Of course, Beckham will be showcasing H&M’s “David Beckham Bodywear” collection.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward.”

As the Mirror pointed out, the largest audience Beckham was ever seen by came during the 2002 World Cup, when roughly 1.6 billion people watched a match between England and Brazil. To my knowledge, Beckham was not alone and in his underwear during that broadcast. An estimated two billion people will see him in that state during the Super Bowl. If anyone has the confidence to pull it off, it’s Becks.

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