Liverpool captain Steven Gerrard insists there can be no excuses from new signing Daniel Sturridge after his £12million arrival at Anfield.
The 23-year-old striker is already on his third major club, having left Manchester City to join Chelsea but flourished at neither, and that has raised questions about everything from his quality to his temperament.
Sturridge is likely to get more of a chance under Brendan Rodgers than he had at his previous employer but Gerrard said, at some point, the player had to realise his situation and turn potential into regular goals.
"Daniel has the quality. I know he's got it - I've seen it," said the England captain.
"He's suffered a bit at Manchester City and moved on to Chelsea where he hasn't played as much as he wanted but has shown flashes of brilliance.
"I think he's at the age now when he needs to settle down, get a settled club and show consistently what qualities he's got.
"If he can start producing that for us on a weekly basis he can ...