With close to one million followers, Liverpool discovered how easily a tweet can come back to bite you.
Asking fans on Twitter who they want to replace the fired Kenny Dalglish was interpreted as an attempt to crowd-source Liverpool's next manager.
The official club account tweeted to more than 930,000 followers: ''Who do you want to replace Kenny Dalglish as LFC manager? Reply with your suggestions and reasons.''
But the tweet was deleted within 30 minutes, followed by a clarification: ''Context of our last tweet seems to have been misunderstood - we were simply looking for fan views to include on a fun online feature.''
Liverpool wants to interview several candidates for the post, with permission already received to speak to Wigan's Roberto Martinez. Swansea's Brendan Rodgers rejected an approach.