Multiple Nick Lacheys star in confusing Twix ad

It’s weird to think about, but at one point in time Nick Lachey was one of the biggest stars in the world. He was the breakout star of 90’s boy band 98 Degrees, spurning out hits like Because of You and The Hardest Thing. After his music career slowly faded away, he became one of the first big reality stars, starring with his then-wife singer Jessica Simpson in Newlyweds...
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8 hours ago  |  Discuss

Benedict Cumberbatch stars in bizarre Chinese commercial

Have you ever watched a celebrity starring commercial and immediately thought, if the spot didn’t have said celebrity it in than it would have no chance of making it to air? Well, that can easily be said about this Benedict Cumberbatch MG advert. This bizarre Chinese spot features the Oscar-nominated actor in Sherlock mode, investigating and having visions about driving an orange...
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2 days ago  |  Discuss

Sprint gets Populist (Well, tries to…)

I try not to be annoyed all the time. I really do. If you’re anything like me, your innate primate rage response is about to kick in, which will likely cause you to chew through your computer screen in a vain attempt to reach and destroy the tiny digital southern belles with a righteous fury not seen since the Jurassic Park T-Rex ate the guy on the john (or, alternatively, since...
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3 days ago  |  Discuss

The most confusing cross-promotion ever: NBA, Black Eyed Peas and Pitch Perfect 2

First of all, I had no idea the Black Eyed Peas are still a group and that’s news in itself. Now, combining their new song with the NBA Playoffs and Pitch Perfect 2 is a whole ‘nother dimension of awful advertising. I don’t have numbers and graphs but isn’t that the worst conceivable combination of groups to sell each other’s projects? If I was making a hypothetical ad...
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4 days ago  |  Discuss

Red Bull ad brilliantly capitalizes on Kris Bryant’s MLB call-up

Kris Bryant’s call-up to the Chicago Cubs was inevitable. The young phenom has been widely praised and his debut was greatly anticipated both among fans of the Cubs and those who simply love baseball. Red Bull hoped to take advantage of the hype and created an ad which sheds some light on what Bryant was up to while waiting for the call to the big leagues. Timing is everything...
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6 days ago  |  Discuss

Adidas: Good things come to those who take

Adidas has fallen by the wayside in the world of sports. They are not the main clothing or shoe provider for the MLB, NFL, NHL. They do have a few top world athletes who are signed with them. Among them are Andrew Wiggins, John Wall, Joakim Noah, Derik Rose, Dwight Howard, Lionel Messi, the Real Madrid squad. They all find their way into this high paced commercial with a few cool...
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10 days ago  |  Discuss

Fake Irony and Carl’s Jr.

We’ll begin with this Carl’s Jr. ad: They have a supermodel slowly, suggestively sucking peppers and jamming sandwiches into her mouth. It’s so over the top and sexualized that it looks like one of The Hamburgler’s dirtiest thoughts. The first time I saw it, I could hardly believe how disgusting it was. Surely, though, they weren’t being serious? Look at some of those...
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11 days ago  |  Discuss

Peter Dinklage voices new Game of Thrones inspired Fiat Chrysler ads

Fiat Chrysler Automobiles wants viewers to know that power and royalty can be attained by the new Chrysler 300. In the first of a new series of advertisements titled “The Kings & Queens of America,” starring Game of Thrones actor Peter Dinklage, the spot channels the GoT world in many ways with a powerful tone and similar music. Dinklage, who plays fan favorite Tyrion...
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13 days ago  |  Discuss

Reviewing the Apple Watch… commercial

The Apple Watch preorders are beginning and so are the tech writers’ reviews of the newest gadget on the market. Every product launch by Apple creates a buzz in the air and at the forefront of creating buzz is the Apple commercial for the new item. Since Apple’s inception, the marketing has been a focus of Apple and some of its campaigns are landmark successes, exe. iPod ads...
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15 days ago  |  Discuss

Xarelto brings in big name celebrities to sell medicine

I never thought I’d get excited about a blood-thinner, but this Xarelto commercial is a tour de force of manliness I just can’t ignore. The ad features Kevin Nealon, Brian Vickers, and Arnold Palmer who at first glance are an unlikely trio. My theory is that the combination of Nealon (a big name comedian from yesteryear) Vickers (a NASCAR driver), and Arnold Palmer (famous old...
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16 days ago  |  Discuss

DirecTV ditches Rob Lowe in favor of a talking horse and Hannah Davis

A while back, we praised DirecTV for their Rob Lowe commercials. They were refreshing and comical takes on the tired topic of television. When the first couple ads debuted, we wanted to see Lowe in more and more ridiculous parodies of himself. That’s exactly what DirecTV delivered, but over time – like any idea – the concept grew stale and the company is now moving forward...
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17 days ago  |  Discuss

This Charter Communications rap is so bad you need to hear it

Charter Communications isn’t the most popular of service providers and you can see why. They’ve summed up each of the three aspects of the Triple Play; phone, internet, and TV into a terribly awkward music video. I’m pretty sure the triple play is Comcast’s thing in the first place so I’m surprised it’s not copyright infringement. At the very least this ad gets it...
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18 days ago  |  Discuss

Tiger Woods passes torch to Rory McIlroy in brilliant new Nike ad

Nike has released an effective new ad showing how much Rory McIlroy admired Tiger Woods growing up. The ad titled “Ripple,” tells the story of McIlroy’s childhood, illustrating just how important Woods was in McIlroy’s development and progression to becoming number one ranked golfer in the world. In the ad we see McIlroy’s childhood idolization of Woods on display...
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18 days ago  |  Discuss

Advertisers are copying the success of Progressive’s Flo

If the Geico caveman taught us anything, it’s that when advertisers hit on something that works, they tend to beat it into the ground. Unsurprising, then, that they’re in the process of mimicking fictional Progressive spokeswoman Flo, introduced in 2008. Flo is what the customer service automatons in employee training videos would be like as actual people: Relentlessly perky...
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19 days ago  |  Discuss

Flo Article 1 rough

If the Geico caveman taught us anything, it’s that when advertisers hit on something that works, they tend to beat it into the ground. Fitting, then, that it should be Geico who introduced Flo in 2008. Flo is what the customer service automatons in employee training videos would be like as actual people: Perky, having no desire save to tell you what you want to hear, and covered...
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23 days ago  |  Discuss

BMW X5: The third row from hell

This commercial, or a version of this commercial (where the grandmother says something embarrassing in the third row of a car), has come on almost every break in March Madness so it’s getting a bit old. Despite that, it’s laugh out loud funny. First of all, the commercial hits on subtly introducing the features; the sun shining off the exterior, the spacious third row, and the...
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23 days ago  |  Discuss

A handcrafted selfie stick leads best fake April Fools’ Day advertisements

Today is April Fools Day, a day designed to trick consumers by bombarding them with fakes ads by companies trying to get in on the fun. In the Internet age it’s much harder to pull off a successful campaign that bamboozle’s an audience because the mob mentality can easily detect fibs. However, I’ve found three campaigns that had fun with the idea, even if they weren’t necessarily...
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24 days ago  |  Discuss

The surprisingly real Amazon Dash, which makes shopping on Amazon even more instant

Amazon has launched a totally new original product with their first official advertisement for the new Amazon Dash. This version of Amazon Dash differs from their previous variation of the product, which was aimed towards Amazon Fresh. That version was voice activated and could scan barcodes. This version of Amazon Dash is a small plastic button that you can stick wherever you want...
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25 days ago  |  Discuss

Jay-Z’s pretentious new ad for Tidal is more style than substance

When an advertisement starts by Kanye West saying “I just thought about like how crazy this is, how this is like the beginning of the new world,” you have to think two things: 1) There’s Kanye spouting off in hyperboles yet again 2) Whatever they are advertising must be extremely important to human existence. Well, it’s number one in this case, as Kanye is talking about...
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25 days ago  |  Discuss

That song from the HBO Now ad is in your head

This is the first of many posts focused on the music of an ad. Some ads have songs that get stuck in my head because they’re so catchy. It helps that many ads use mostly chorus and cut up the song to fit the ad’s timing best. This HBO NOW commercial showcases everything you can get by purchasing the streaming service including everyone’s favorites John Oliver and Game of Thrones...
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25 days ago  |  Discuss

Burger King: When Chicken met Fries

Burger King has returned the famous Chicken Fries. Each year these rebranded chicken tenders are released on a limited basis to create buying interest. This year the ads have been wacky. Burger King has focused on talking chickens finding love with fries and have insinuated Chicken Fries are the love-child. The ad above features a selective male chicken swiping left through the...
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26 days ago  |  Discuss

Ricky Gervais’ hilariously honest Optus ad

Advertisements aren’t always honest, but that can’t be said for a series of ads from Australian cable company Optus which star cheeky British comedian Ricky Gervais. Optus enlisted Gervais to be honest and upfront in promoting Netflix coming to Australia – and that’s exactly what he did. Watch Gervais admit “I’ve never heard of Optus.” He shills his series Derek,...
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28 days ago  |  Discuss

Timofey Mozgov’s bizzare, yet funny local commerical

Local commercials starring professional athletes are usually a treasure trove of horribleness in the best possible way. Poor production values and bad acting usually lead to a great commercial. Brew Garden cooked up this zany ad starring Timofey Mozgov and there’s a lot going on during it’s short 15 second runtime. The random backwards jersey is a nice touch, as is Mozgov constantly...
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29 days ago  |  Discuss

Old Spice continues their journey into bizarre with Nature commercials

Old Spice has a new line of products which are all inspired by nature. Their new smells – Timber, Amber and Citron – are featured in some new Old Spice ads which continue the company’s descent into the bizarre. A while back, we praised Old Spice for breaking the mold and trying new ideas. Their commercials were brilliantly creative and even incredibly executed, but since then...
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March 25, 2015  |  Discuss

This 1-800-Contacts ad is cringeworthy

This 1-800-Contacts commercial is just awful. Nun’s are not supposed to be this self-absorbed and superficial. I’m sure they were going for humor here, but they missed the mark on this one so badly it’s painful to watch. There is little else to say about this one.  The nun is right though – the other people suffering more than the dude in the body cast are those of us who...
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March 01, 2015  |  Discuss
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Similar to Awful Announcing and their commentary on sports media, we'll offer up thoughts on advertisements that are noteworthy, high quality, and of course awful.
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