DirecTV and XFINITY take two different approaches to call out competitors

In a world filled with more cable ads than I’d like to count, two spots, in particular, have ramped up the feistiness in uber-competitive market. The first one is from DirecTV, and it pokes fun at competitors, showing the ineptitude of rival cable competitors, but it comes off as a commentary on the companies recent merger with AT&T, when I’m not sure that’s what it meant...
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1 day ago  |  Discuss

Carl’s Jr. uses sex to chime in on immigration debate

A Carl’s Jr. commercial seems like the right place to comment on an immigration debate, right? Wrong. In the burger company’s “Borderball” ad, two barely dressed models representing Texas and Mexico, square off in a game of ‘Borderball’ to determine whether the new TexMex burger is “Tex or Mex.” The net is the border wall. The whole thing is as close to pornography...
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4 days ago  |  Discuss

The DUI King screws up royally

And then the lawyer was like, “yes, exactly this. This will make people hire me.” — Daniel Pipski (@dpipski) September 28, 2015 This is awful. Totally, completely, disastrously awful. It’s like an onion of ‘awful’ where you keep peeling away layers and there’s just more despicable, diabolical, awful onion. I swear I didn’t use a thesaurus...
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6 days ago  |  Discuss

Rescue Dogs Rock NYC mocks Ashley Madison breach to get dogs adopted

Rescue Dogs Rock NYC are mocking the Ashley Madison data breach to try to get some dogs adopted. In their latest spot, ‘Dogs Don’t Judge. Adopt a Life Partner,’ the organization introduces a man who has been affected by the hacks. The man uses plenty of expletives to describe himself, calling himself an ‘asshole,’ a ‘fornicator,’ and a ‘piece of ****.’ He...
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6 days ago  |  Discuss

Bizarre Viagra commercial is not a touchdown

While Viagra commercials are usually annoying and/or uncomfortable, it’s just a reality we have to deal with because they are not going away EVER, probably. Well, this football themed one goes into bizarro territory. I mean, what is even happening here? There are usually couples in these commercials. But a woman lying on a bed in a football jersey is just odd. In fact, when I...
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8 days ago  |  Discuss

Ikea absolutely nails it in response to the Apple Pencil

The Apple Pencil is on its way. For only $99 USD, you will be able to own the fancy stylus, which is a companion accessory for the iPad. Sure, the masses weren’t sure if it was a joke or not, and Steve Jobs himself discredited the product when he was alive, but Apple seems to be sure that a simple pencil is actually going to be revolutionary. Ikea, specifically the jokesters...
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10 days ago  |  Discuss

Europe blasts ‘The Final Countdown’ in an office in GEICO ad

Have you ever wondered whatever happened to the band Europe? You know the guys that released the hit song “The Final Countdown” in 1986? I know I haven’t. Well, like fellow rocker Billy Idol, they’re starring in commercials these days, as the group appears in this new spot by GEICO. As much as I harp on the band, which is probably unfair considering their success predates...
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11 days ago  |  Discuss

Hilarious Bank of America ad directed by Christopher Guest features great Billy Idol cameo

Bank of America and This is Spinal Tap‘s Christopher Guest have rolled out four (out of seven) ads about executives brainstorming a new type of ‘preferred awards for consumers, which features an unexpected cameo from a rock star. The first spot features the execs, talking about the usual banking rewards, with one exec not understanding how a whiteboard works. It’s actually...
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14 days ago  |  Discuss

NFL Network won’t air aggressive Deflategate ad

Daily fantasy is taking over sports advertising if you haven’t noticed. With Draft Kings and FanDuel being first to the table, it’s hard for the other websites to get into the market., which I had never heard of before, decided to gamble to get some attention. The commercial mocks the NFL’s Deflategate mess and Tom Brady’s role in it. It’s so aggressive that...
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17 days ago  |  Discuss

New Game of War commercial only features Mariah Carey for a couple seconds

I’ve written extensively about the mobile game Game of War and how great their ad campaign featuring supermodel Kate Upton was at drawing in fans by selling sex appeal, and also how the company made a massive gamble by dumping Upton in favor of singer Mariah Carey. Well, the first ad featuring Carey was posted on TMZ and it’s a huge step back for the game. The one minute...
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21 days ago  |  Discuss

Buffalo Wild Wings goes the extra yard with Jordy Nelson

It’s too bad Green Bay wide receiver Jordy Nelson is out for the year with a torn ACL. So far he’s making the most of it by doing a national commercial with Buffalo Wild Wings where he surprises unsuspecting Packer fans with some fantasy football advice. These surprise ads can be found on TV all the time now but this one comes with a twist. The customers know something is up...
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23 days ago  |  Discuss

IKEA gets naked in latest ad campaign for selling tables

Ikea France wants you to know that 79% of important decisions comes from sitting at the table. In three ads for their latest campaign, the home and furniture company gets down to basics, and shows the bad decisions that can be made when you’re not consulting other people at the kitchen table. The first one features a woman walking around aimlessly at a nudist colony. For full comic...
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25 days ago  |  Discuss

Nike Korea ad shows how to rise above discouragement

Nike commercials usually feature athletes giving inspirational speeches about how they can overcome obstacles to do anything, but this latest spot from Nike Korea features one of the biggest detractors an athlete can face – discouragement. In this 90-second short film, athletes are shown failing to accomplish their goals. Whether it’s getting caught stealing, being tripped...
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27 days ago  |  Discuss

Google changes its font and it’s kind of a big deal

It’s amazing how much of a stir can be caused by a change of font. In Google’s case, the hoopla is warranted. It’s one of the world’s biggest companies and it’s visual marketing is based almost entirely on 6 letters. Any change of those letters is likely to be noticed because how much traffic the site receives. Along with the new logo, Google rolled out new looking apps...
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September 03, 2015  |  Discuss

Kirk Cousins shows lack of personality in dull commercial

Kirk Cousins has had a pretty good week. Amidst all the controversy surrounding the Washington football team’s former starting quarterback Robert Griffin III, Cousins was named the starter this week. Not only that, but the former Michigan State Wolverine starred in a commercial Mercantile Bank of Michigan. Watch for yourself. What stands out in this very short 30-second spot is...
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September 02, 2015  |  Discuss

Warner Brothers partnered with Uber to bring Mad Max to life in Seattle

Mad Max: Fury Road was one of the most exhilarating films ever made. The balls-to-the-wall-action which included massive explosions, car chases and chaos, all done with mostly practical effects, made it a transcendent movie-going experience. Warner Brothers tried to bring that experience to real life, as they partnered with the ride share company Uber to offer limited edition rides...
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September 01, 2015  |  Discuss

Japanese airline ANA is really excited for the Star Wars movie

Who knew the Japanese love Star Wars? In a cross promotion with Disney, ANA is rolling out three impressive and expensive Boeing 787 planes to showcase their favorite droids in the movies. It’s called the ANA Star Wars project and their website for it is pretty incredible including a themed intro. The idea to put BB-8 and R2-D2 decorations on planes is an interesting one. The one...
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August 30, 2015  |  Discuss

Ronda Rousey goes 1-on-1 with a french toast sandwich in Carl’s Jr. ad

Carl’s Jr. have made it no secret that sex sells. While advertising their restaurant, they’ve traditionally used a formula of having a beautiful models appear in their commercials – whether that’s Kate Upton, Emily Ratajowski or Sara Underwood – provocatively eating their food. The restaurants latest star is UFC champion Ronda Rousey. The 28 year old, who was announced...
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August 29, 2015  |  Discuss

Burger King wanted McDonald’s to make a McWhopper in the name of peace and are immediately rejected

Burger King has sent out a challenge to McDonald’s – they want to team up with their competitor and create the McWhopper in the name of peace. For Peace Day, held September 21st to honor world peace, the company has asked McDonald’s to work with Burger King in order to influence change. BK wants to leverage its size (and McDonald’s) to raise awareness for Peace Day, and make...
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August 27, 2015  |  Discuss

DirecTV’s latest ad featuring Randy Moss mocks height

DirecTV has had success with a campaign which pits a celebrity or athlete (who have DirecTV) vs alter-egos of themselves (who have cable). Think Tony Romo and Arts & Craftsy Tony Romo or Rob Lowe & Meathead Rob Lowe. It’s supposed to be a parody of the famous person who’s front-lining the ad. So far, the company has had success with the spots, but came under fire for...
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August 27, 2015  |  Discuss

Colonel Sanders has a new face: Norm Macdonald

KFC gave up on Darrell Hammond so fast. Maybe he was a little too creepy for the masses, but in my mind he was a great Colonel Sanders with his charming giggle and accent. Norm Macdonald now takes his place in a slew of new ads that are self aware of the change at the top of the food chain. Some of the ads can induce a chuckle, but for the most part Mr. Macdonald is an inferior...
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August 26, 2015  |  Discuss

Awful SOFY BeFresh ad both fat shames and period shames

In a new advertisement by Unicharm for their menstrual products brand, SOFY BeFresh, the Australian company created an offensive fat shaming spot, which is one of the dumbest of the year. In the spot, when a woman gets her period, she becomes much larger physically than she was before. This bigger version of the woman has a poor attitude, is constantly complaining and crying about...
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August 24, 2015  |  Discuss

Madden NFL 16 ad doesn’t make much sense, but it’s a ton of fun

The upcoming Madden NFL 16 video game is coming out soon, and with it comes an absolutely bonkers advertisement for the popular series. There’s a lot to digest in this one. The spot stars Dave Franco as Blade Johnson, Christopher Mintz-Plasse as Janet and a bevy of NFL stars including Rob Gronkowski, Julio Jones, Antonio Brown, Rex Ryan and Colin Kaepernick. As for what’s going...
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August 23, 2015  |  Discuss

New Footlocker ad featuring Kevin Durant will have you celebrating

Footlocker is in a category all of its own in terms of producing great commercials starring athletes. As long as they keep making great spots, we will continue to share them. One of their latest spots features Oklahoma City Thunder star Kevin Durant (and friends) and it’s all about the jubilation of eruption. The whole premise of the spot is an impressive dunk which sends all...
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August 20, 2015  |  Discuss

Urban Meyer narrates intense ESPN College Football ad

ESPN  released an ambitious advertisement which features the many teams, mascots, coaches and players of NCAA College Football. The spot seems to draw inspiration from a variety of things. The first couple scenes are reminiscent of Game of Thrones, as Ohio State coach Urban Meyer announces “they’re coming,” in a call to defend his throne, as a round table featuring The Oregon...
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August 19, 2015  |  Discuss
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