LATEST STORIES FROM AWFUL ADVERTISEMENTS

The two Old Spice guys meet in new commercial

Isaiah Mustafa and Terry Crews have both starred in some immensely successful commercials for Old Spice. We could sit around and debate which Old Spice guy is better – Mustafa’s smooth “The Man Your Man Could Smell Like” or Crews’ shouting, muscular portrayal – but we’ve never been forced to have that conversation. Until now, thanks to this new ad from Old Spice which...
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August 06, 2015  |  Discuss

Here’s the ad for the Lexus Hoverboard

The Hoverboard is here. Well, kind of. Ever since Back to the Future II came out back in 1989, people have clamored for a company to create the Hoverboard seen frequently throughout the movie. There have been several attempts, but Lexus has unveiled their version which appears to be the closest iteration of the beloved Hoverboard. Unfortunately, there’s a catch. Lexus didn’t...
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August 05, 2015  |  Discuss

Jimmy Kimmel shows up in latest Footlocker ad starring Damian Lillard and Andrew Wiggins

Foot Locker has a long history of making funny commercials starring NBA players and celebrities. Their latest effort continues that trend, with Portland Trailblazer star Damian Lillard, Minnesota Timberwolves star Andrew Wiggins and late night talk show host Jimmy Kimmel all showing up in their latest spot “The Bobby Butter Story.” This spot has a simple premise. Lillard and...
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August 04, 2015  |  Discuss

Lawyer gets amazing publicity because toddler loves his commercials

Sometimes the best publicity comes from unlikely places. Case and point, it went viral that a little kid in Louisiana had a hero themed birthday, but it wasn’t an Iron Man or Batman theme. Instead it was for his most noteworthy idol, personal injury lawyer Morris Bart. “He’s always been very drawn to Morris Bart commercials,” she told the Wall Street Journal’s Law Blog...
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August 02, 2015  |  Discuss

GEICO brings the Cavemen back

I’ve written before about Geico’s amazing advertising but every so often we need a reminder. One of the most impressive things they’ve done is run great ad campaigns all year along with the headliners, the Gecko and the Cavemen,  mixed in. They are the characters we most associate with Geico so their value to the company is huge. Bringing the Cavemen back is another good...
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August 01, 2015  |  Discuss

Apartments.com mocks Craigslist

Apartments.com found success in those bizarre, yet entertaining Jeff Goldblum commercials. The ads have been on television all the time, but the campaign hasn’t been limited to just TV. Physical ads have popped up in various cities and this one takes the whole Goldblum strategy to another level. Via Reddit:   Shots fired! Whether or not Apartments.com is actually better than...
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July 26, 2015  |  Discuss

Sling TV ad calls out bullying cable companies

Sling TV wants to let customers know you’re not going to be bullied when signing up for cable anymore. In their latest spot “TakeBackTV: Old TV Model,” the company uses bullying as a way to relate to old methods in signing up for a cable package. “You’ll pay for 400 channels and like it,” one of the OldTV kids tells a customer as he’s pushing him down against the grass...
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July 25, 2015  |  Discuss

Windows 10 hits all the cliches is new commercial

Windows 10 is almost officially out and Microsoft released a new commercial to pair with it. This spot hits all the commercial checklist cliches. We have multiple toddlers making funny faces, lush landscapes, a generic voice over, pop-song and a catchphrase – the future starts now –  that sounds like it could be used for any product. All-in-all, nothing spectacular. ItsBusiness...
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July 22, 2015  |  Discuss

The Honda family sings Weezer, somehow makes people angry

It’s not often a car commercial is unique and interesting. Most would rather sell features and 0% APR instead of a feeling. The newest Honda Pilot ad goes all out for the loving family feeling with a boring car ride turned sing-a-long. It helps that all the actors are good singers and the song choice is great. That fuzzy feeling you get at the end is what the commercial is all...
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July 21, 2015  |  Discuss

This gasoline ad will puke America all over your face

America. Freedom. Gasoline? This ad by Marathon Petroleum has pulled out all of the cliches to make their new commercial for gasoline as Americanized as possible. The nauseating spot features a red, white and blue stripe (that’s definitely not fuel emissions) that imposes itself through numerous sights that encompass America, such as a road sign that reads “Independence”, a...
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July 18, 2015  |  Discuss

Dannon Oikos cleverly combines online dating and yogurt

Television is plagued with ads from online dating sites. They all look and sound the same, except for the few quirky ones like farmersonly.com (city folks just don’t get it). So it’s pretty cool to see a yogurt company, Dannon Oikos, taking a shot at those ads while promoting their Oikos brand in the same motion. It’s a pretty clever spot that won me over. Yes, the ad is a...
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July 14, 2015  |  Discuss

McDonald’s lemonade ad is annoyingly literal

We’re historically critical of the music which appears in advertisements. The overarching rule is that music in ads shouldn’t be the focal point and the moment it is, the ad usually falls into the annoying category. That’s not always true, but we have so many examples which support our little rule that we’re just going to run with it. Our latest example comes from McDonald’s...
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July 12, 2015  |  Discuss

Bacon, bacon and more bacon in Taco Bell’s latest ad

Everybody loves bacon apparently, according to the Internet and this Taco Bell commercial for their bacon club chalupa. Personally, I think bacon is overrated, which is apparently a very unpopular opinion. Anyways, in the ad a man goes up a mall escalator and notices that everything around him has been baconized. Bacon Couture, bacon sunglasses, bacon shoe ads, bacon tattoos, bacon...
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July 12, 2015  |  Discuss

Pampers films babies soiling themselves in new ad and it’s hilarious

This might be the funniest ad I’ve ever seen. Pampers decided it would be a good idea (it was) to film babies ‘poofaces’ aka their reactions of when they soil themselves, and did so in glorious 400 FPS. Throw in possibly the greatest use of music from the classic 2001: A Space Odyssey outside the film over the whole thing and holy crap, this is hilarious. What makes this...
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July 09, 2015  |  Discuss

The Darrell Hammond KFC ads remain spectacularly weird, but maybe that’s OK

I’ve talked about KFC’s relaunch of Colonel Sanders in the past, and my conclusion then was the results of the rebranding effort were mixed. The ads were bizarre. Instead of the sweet old Colonel that was shown in the ads of old, they replaced their iconic founder with former SNL impressionist Darrell Hammond – and that’s a bit jarring. In the ads, they make fun of their...
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July 08, 2015  |  Discuss

Hello Jerry: Hulu introduces Seinfeld to the family

Hulu is making its jump into the deep end with a splash. In this animated commercial, the streaming service showcases its newest toy – every Seinfeld ever. I’m surprised that they decided to go animated when they have the rights to the video of one of the most popular shows in the world. In any case, the widespread love of the show should boost subscription numbers and put Hulu...
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July 06, 2015  |  Discuss

Bizzare Japanese Three Second Cook commercial wins award

One of the most bizarre, amazing commercials has won a gold award this week at the Cannes Lions International Festival of Creativity. The spot called ‘Three Second Cook,” by the Japanese company Docomo is a pleasure to watch. Things start off pretty normal, as two women prepare to cook shrimp. The hook? They’re going to do it in three seconds. They move from a normal kitchen...
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July 05, 2015  |  Discuss

Kobe Bryant and David Blaine do magic in latest ‘Find Your Fast’ Nike ad

At this point it’s no surprise when Nike releases a commercial that’s loaded with your favorite sports stars. Their latest ad “Find Your Fast” is no exception. The new spot features Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckham Jr., Marcus Mariota, Mo Farah, Allyson Felix, Dion Phaneuf, Katarina Johnson-Thompson, Shelly-Ann Fraser...
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July 03, 2015  |  Discuss

Premier League moving away from title sponsorship beginning in 2016-17

The Barclays Premier League will soon become known as simply the Premier League. Though that’s already how most soccer fans refer to England’s top flight, the news here is that the Premier League is moving away from title sponsorship beginning in 2016-17. Once Barclays’ current deal with the Premier League expires next year, the league will opt for a “cleaner” look by remaining...
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June 29, 2015  |  Discuss

Wrigley Field now has an amazing aluminum branded tarp

When there is a rain delay at Wrigley Field, expect things to get shiny. The Chicago Cubs and Reynolds Consumer Products have reached an agreement where the new tarp during rain delays will resemble aluminum foil (one of the company’s products) and have a Reynolds branded tarp. Mike Mazza, marketing director of Reynolds Foil says told AdWeek the advertisement makes sense visually...
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June 28, 2015  |  Discuss

Nike’s new LeBron ad lights up the internet

Nike has always capitalized on the star athletes who represent them, it’s the main focus of their marketing. Nike’s top athlete, LeBron, is such an icon that any word he says is parsed and analyzed endlessly on hundreds of media outlets. Their ad team capitalized on his team’s recent defeat in the NBA Finals. New Nike LeBron ad pic.twitter.com/p5Of0avA1u — Darren Rovell...
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June 27, 2015  |  Discuss

Discussing Mercedes and Jurassic World

So: Product placement. In a world where commercials have never been easier to skip, product placement in films is one of the few ways advertising can be consistently placed in front of captive audiences. Sometimes it’s subtle, but other times  the phrase “bashing the audience repeatedly over the head with a 10-ton anvil,” comes to mind. Jurassic World is strange in this regard...
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June 22, 2015  |  Discuss

Arnold Schwarzenegger can be the voice of your GPS after striking deal with Waze

Terminator: Genisys, the fifth installment of the Terminator franchise, is coming to theaters soon (June 25th to be exact) and the film’s big star Arnold Schwarzenegger is lending his iconic voice to the GPS navigation company Waze. The feature they’re promoting, which will be around for the next three weeks, will allow drivers to use Arnold’s iconic voice when using their...
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June 20, 2015  |  Discuss

Bayer’s ad makes heart attacks somehow more depressing

Bayer has a difficult task of selling heart attack prevention medicine. To advertise, you have to bring up heart attacks and that can be depressing and not conducive to selling a product. There are nuanced and creative ways they could go about this, or they could shove it in our faces in a tactless way.  You be the judge. Ok, now I’ll be the judge. It’s depressing and awful...
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June 19, 2015  |  Discuss

Mariah Carey to replace Kate Upton in iconic Game of War: Fire Age spots

Last time we checked in with the freemium mobile game Game of War: Fire Age, they were reaping the benefits of creating a pretty brilliant ad campaign featuring supermodel Kate Upton. The game itself was nothing special, but the $40 million ad campaign transcended it. It got people playing and in turn made the mobile game company, Machine Zone, rake in over a reported $1 million...
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June 16, 2015  |  Discuss
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